Media as a Services (MaaS)

Categories: Community Marketing, Enterprise Web, Media 2.0, Podcasts, Podtech, Social Media, Video, Web Theory, Web ToolsPosted on June 18th, 2007

Just landed in Singapore, an amazingly clean city, looking forward to learn about the tech culture. It was quite a commute getting here, nearly 20 hours from SFO to HK, to Singapore, but well worth it. My presentation for the main congress (I’m giving another one to the local university) is about audio and video podcasts for the enterprise.

While looking at the program, I was seeing quite a few topics on preparing the IT infrastructure for streaming media, or preparing the anticipation of the enterprise being the media producer. I’m not so sure that’s the way it’s going to unfold.

The more I think about it, I see Google, PodTech, and a variety of other media creators to be where content is created, uploaded, and distributed –it doesn’t have to be hosted on the enterprise.

There’s a lot of talk about Software as a Services (SaaS), and we’re seeing more evidence of this as raw computing power, storage, web-architectures, and I think it’s spreading to the media space.

I’m part of the Media 2.0 Workgroup, a great feed to subscribe to if this topic interests you, I hope some of those folks in the group chime in.

Perhaps the greatest thing that enterprises could do is to make sure that 1) Those media networks (and whatever comes next) are never blocked from the firewall 2) there’s enough bandwidth to easily view any of those networks 3) Empower, educated, and encourage employees to join those media networks –as that’s where the conversations about a market will happen.

Media will be uploaded, edited, modified, shared, published, and mashed into new forms in the “cloud” –all outside of the corporate firewall.

I started to read Everything is Miscellaneous by David Weinberger, it’s an easy read, I’m already half way through the book by reading on the plane.

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This entry was posted on Monday, June 18th, 2007 at 2:09 am and is filed under Community Marketing, Enterprise Web, Media 2.0, Podcasts, Podtech, Social Media, Video, Web Theory, Web Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Is Joost perhaps a step towards this vision? Could it be the new browser for Streaming Video Content?

Manual Trackback:
http://www.particls.com/blog/2007/06/maas-media-as-service.html

Posted by Chris Saad on June 18th, 2007 at 2:52 am

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Posted by Media as a Services »Technology News | Venture Capital, Startups, Silicon Valley, Web 2.0 Tech on June 18th, 2007 at 4:37 am

Hey Jeremiah,

Welcome to Singapore!!! I’m sure by now you’ve met Bill and some of my team members, Dionis and Su Yuen. Looking forward to meeting you soon!

Wayne

Posted by Wayne on June 18th, 2007 at 6:12 am

[...] Media as a Services (MaaS) Media will be uploaded, edited, modified, shared, published, and mashed into new forms in the “cloud” (tags: media, service) [...]

Posted by 郑治·传媒边缘 » links for 2007-06-18 on June 18th, 2007 at 9:54 am

Jeremiah,
The MaaS model is the way to go. Damon Billian brought up the good point a few weeks back asking why Flickr doesn’t offer business accounts.
After I upgraded to a pro account earlier this year and becoming very familiar to its system, I used a basic acct for hosting pictures promoting a nonprofit’s event in LA this weekend. For one individual to handle for a small project it may be okay. But what if there’s 10+ team members needing to update photos, descriptions, make slideshows, etc.?

Working with MaaS companies to quickly implement media programs and reliably host them is much more efficient than a greenfield enterprise project.

Have fun in Singapore

Posted by Mario Vellandi on June 18th, 2007 at 10:03 am

Wayne, Yes, I had dinner with Bill and we headed to the Night Safari last night. My jet lag kicked in, but it was great we stayed up till midnight to cope. This city is amazing.

Posted by jeremiah_owyang on June 18th, 2007 at 3:08 pm