Web Strategy Show: Understanding Information Architecture for the Modern Web Team with Chris Baum

June 13th, 2007 | Category: Information Architecture, Web Strategy Show, User Experience

So you have a massive website with hundreds of pages, each with documents, text, and media on them. How the heck is a user going to find this content? Navigate? Search? ask someone else? In this video with Chris Baum, (The editor in chief of Boxes and Arrows) to understand what is Information Architecture and how applying these principles will help you.

Find out:

What is Information Architecture?
Why is it important?
What role should they play in content creation?
What’s the difference between “Big IA” and “Little IA”
Online resources: Boxes and Arrows

I filmed this at Portland’s Convention center at Webvisions right in the hallway, so we get to experience the natural environment, including some curious onlookers. Have you seen my other shows? I’m on a quest to interview the top minds and practitioners in User Experience, Web Analytics, and Web Strategy.

Rocky here at PodTech has done yet another great job making it look very professional, thanks man!

2 Comments so far

Yulia June 13th, 2007 11:04 am

Great post and a video. I like the professional spin on the production, not a raw video, but a digital TV.

P.S. Hear you soon in the Social Media panel with Marketing Profs virtual conference!
Web Strategy by Jeremiah » The Decentralization of Information Architecture June 19th, 2007 3:58 pm

[…] And if you’re not sure what Information Architecture is, and why it matters to a web strategy, check out this interview I did with Chris Baum. […]