Corporations are Media Companies
One of the most brilliant things I’ve heard at the countless conferences, workshops and events I’ve been attending is from Dan Scheinman of Cisco during his Keynote –he really impressed me. Jeremy Pepper took some detailed notes.
Dan rightfully suggested that in response to the explosion of social media by consumers that corporations are now becoming content producers –to respond, answer, and converse with the marketplace.
How is this different than before? While the press release, shiny collateral, and the occasional webinar are certainly media and communication forms, employees will now be creating extensive content from easy to use tools. (and from the edges of the company).
The corporate newsroom on the website (which is a form of evolution) will produce videos, podcasts, and text in near-real time, as well as aggregate content from it’s community. The sophisticated corporations will understand that to truly be relevant is to let customers help create the media on the corporate website.
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[…] Corporations are Media Companies The corporate newsroom on the website (which is a form of evolution) will produce videos, podcasts, and text in near-real time, as well as aggregate content from it’s community. (tags: media) […]
Couldn’t agree more. That’s a struggle at a traditional company, to build a team and a practice that journalism-like. It’s not journalism exactly, but similar. It’s timely content, engaging, dialog-based.
Ed thanks, validation from you and Wells Fargo is key.
It’s not Journalism however, it’s “Storytelling”
Yes, “story telling” is exactly right. Connect with your customer at another level…humanizing, personal passions. One of our bloggers on Guided By History, Charles Riggs, does a great job of that. His passion and knowledge of history, and connecting it to today, makes for terrific story telling. For example, check out his post on Libarace’s connection to Wells Fargo. Hilarious.
[…] to seperate the web team out from Marketing or IT, realizing it’s a unique department as all corporations are now media companies (they just don’t’ know it yet). The need to create authentic media (not hindered by the Marcom police) are needed both externally […]