May be you are right but I never found this kind of dissimilarities.

Anyways you started a good topic, I’ll think over it and will comeback here with some details.

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[...] Web Strategy by Jeremiah publica una interesante observación: en países como India o China, las mediciones de analítica web pueden ser totalmente incorrectas. ¿Por qué? Simplemente, porque en estos países no es correcto asumir que un ordenador sólo lo utiliza una sola persona. [...]

If the ‘common man’ belongs to the 10 percent richest of india then I agree. But this is NOT common AT ALL to have a computer + internet in india. But its changing,

IMHO, it depends on what you are measuring and how. Even if there is one computer per family (so-called joint family as someone said), individual tastes do differ (My grandpa would not visit online pop music stores as I do).

This notion, probably is based on the wrong premise that per capita desktop number is less while the number of users are more.

Showing interesting stuff to people around you happens in other (developed)countries too. Are office desktops not shared in those countries?

I do agree that west is far more individualistic compared to east. That does not mean that measurements are inaccurate because of that.

So,again it depends on what you are trying to measure and how. Sweeping statements like this are hard to accept.

can you provide me a link to that report? That’s very helpful.

The latest CNNIC report (dated Jan 07) on Chinese Internet usage showed that 76% Chinese web users access into Internet from home and 33% from office. Only 12% is from schools/universities where shared computer may happen.

[...] From movies we switch to measuring web analytics and traffic in India and China. Given all that content is created in the virtual world one of the challenging issues for folks in India and China is how to measure the web traffic? There are cultural underpinnings on how content is consumed and how that skews web traffic measurement. Measuring web traffic in India and China is a little different and sometimes challenging. Jeremiah Owyang, a well-known web strategist is looking for input on this topic. Share This [...]

[...] We got talking about India and I mentioned how various corporations like Nokia an Microsoft and others have a group of people studying consumer behavior in India. We then got talking about analyzing web traffic and I mentioned that sometimes it is hard to analyze web traffic in India. Here is what Jeremiah wrote: “Why? Because accessing the web in those cultures may be a community event, one person may access a website and invite others over to view, read, and check out content together as a collective.” [...]

Having worked (freelance) for couple of projects (region specific sites)we have had great insights using analytics software (GA). I certainly believe that they SURE do help and cannot be ignored as not accurate.

I’m sure any new technology will be sure to draw the eyeballs of many on to one screen.

In case of Korea, for the e-commerce purpose, usually one person use one computer. Older generations might share computer with their kids for the simple usage such as browsing news sites but they are not much engaged with e-commerce. There are strong presence of Internet cafes but they are usually occupied by hard-core gamers.

Therefore I believe Web Analytics effort in Korea will be worthwhile at least for e-commerce purpose.

Hope this helps!
Jonghee

Another thing to consider in conjunction with this issue is whether the visitors from India, rural China, and rural Africa are using a wireless device or a laptop. I would expect that wireless devices would more commonly be “one person” visits while regular web browsers would have a higher incidence of “multiple person” visits. However, I can’t really think of any good way to study this except through observation-based research.

With the impending arrival of the $100 laptop in developing countries, would this improve or worsen the ambiguity of the number of visitors each visit actually represents?

[...] Accuracy and User Identification Published June 14th, 2007 in Web Analytics, Web Analytics Architecture, Cookie Deletion and Measuring Users. Jeremiah Owyang posted some great questions yesterday about the accuracy of User measurement and cultural reasons why “User” measurement may not be accurate in certain countries such as China and India. The most interesting part of the post (IMHO) is that both the post and the responses seem to focus on personal perceptions for why User measurement may not be accurate in a specific locale instead of focusing on whether User numbers are accurate at all. The underlying assumption appears to be that since they are not accurate for a particular country they would be accurate for other countries? [...]

1) There are still many families where several generations live together. Also, many children live with their parents even after they get job and get married. This kinda “family culture” ensures that the analytics software will not offer a correct picture.

2) Even though internet has spread reasonably in India, there are many people who still access the sites from Internet Cafes. Internet cafes are like a smaller level college library where people pay hourly charges to browse the web.

I would definitely agree with Kamla that anaytics software is of limited help when it comes to India.

If the comments progress, I’ll update the title to reflect “China and India”.