Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

I want to break up with you (video)

June 12th, 2007 | Category: Community Marketing, Video, Social Media

Chris Heuer shared this video with us as the Social Media Club yesterday at the closing of the workshop. He told me that Microsoft actually created this video, a company that’s come a long way in changing how they interact with customers.

I could do a whole post on this video, but you can pretty much tell the direction marketing needs to go.

It’s kinda like a cross between When Harry met Sally and why corporate websites are irrelevant.

5 Comments so far

  1. Paul Jacobson June 12th, 2007 7:07 am

    The video is fantastic, thank you for posting it!

  2. Kreig Zimmerman June 12th, 2007 8:32 am

    Well I’ll be damned… that’s a clever commercial…

    Of course, cute or not (and it does score some points on the “warm and fuzzy” scale for MS), this is obviously a mild foray into the new media viral marketing landscape for them.

    If you read the blog itself, the tactic is transparent. However, “where’s the beef”? So MS has some people attempting a blog-related viral marketing campaign. Ironic then that they are using Google’s technology base to do it (Blogger and YouTube)!

  3. jenks June 12th, 2007 10:16 am

    that video is rad!

  4. jeremiah_owyang June 12th, 2007 10:51 am

    I was thinking “Awesome”

  5. social-creature » Blog Archive » “we don’t even hang out in the same places anymore!” June 18th, 2007 3:39 am

    […] just yanked this bit of rad from jeremiah owyang: […]

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