Concept: Holistic Measurement with LifeStream, AudientStream, and AttentionStream
We all know that measurement is such a challenge in the web and media industry, (although Elias suggests we first need a purpose) that’s why I’m paying attention to new methods to measure.
Check out this is a fascinating concept written by Chris Saad, called “Life after pageviews: Proposing AudientStream and AttentStream“.
What’s a LifeStream? it’s a single recorded file or document set that can track one individual’s attention across all time and mediaspheres.
On a parallel note, the AudientStream is really a ‘crush’ stream, it’s a way to tell who’s watching and paying attention to who. the AttentionStream does the opposite, you can track who you’re paying attention to.
This is just a concept at this point, but it would be very interesting if it became a reality, I can see all kinds of challenges with adoption, privacy, and other data concerns.
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[…] Okay, enough naval gazing. The journalist in me (by experience), the accountant in me (by education), and the businessman in me (by occupation) is going to synthesise my understanding of the world and propose a new metric for the attention economy. I don’t know the answer yet, but I am going to use this blog to develop my thinking. I can’t promise a solution, however I am sure breaking the issue down into key requirements, assumptions, and needs of what this magical metric is - will add value somewhere for someone. […]