Survey Results: Online Community Metrics yields useful information about the state of the online community industry
I ran across the Online Community Metrics paper by the folks at Forum One in a folder from yesterday’s community unconference (which is rare, cuz I usually never sift through them) and was pleased to find your high value survey results.
I encourage you to access the PDF survey directly; “Online Community Metrics, Best Practices Survey, March 2007 (PDF)“. I think the forum one group has done a great job carving out a niche as being one of the top resources for the community segment, aside from Community Next.
There’s quite a few data points in this PDF Survey, which answers questions like:
How large are the common communities? What’s breakdown of users, registers, etc What registration information do you require? (most get email and name) What do registered users get that unregistered users don’t (A great way to encourage folks to register) What percentage of users actually pay for a service (it’s not that much) What community metrics do you track? (The highest listed below in order) Unique Visitors New Registrations Page Views Retention What other metrics do you track? Quality of content Tracking the brand through the “community ecosystem” Impact of community on revenue RSS subscriptions If you were to add and track new metrics, which business problesm would you like to better understand? Member lifecycle Engagement ROI Aligning Goals