Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

Sharing at UC Berkeley: Social Media Strategies

Tomorrow, I’ve been invited to share with a group of students focused on Journalism, God, and Sexuality, the program, formally supported as a UC Berkeley Journalism project funded by the Carnegie-Knight Initiative. Judging by their website, they’re already very sophisticated, they’ve a group blog, flickr, many other social networking tools and are conversing about twitter and jaiku. I really like their video intros, very personable, I watched them all, and was able to learn more about the group (I think the executive profiles on corporate sites should have these).

One of the most ‘human’ video is this one from Kara, who invited me to speak, she’s really done a great job sharing. Interesting, as it’s my job to teach corporate folks to do what native to them.

They’ve asked me to share and talk about social media tools, what they are, how they work, and how they can be used. While my focus is primarily corporate, I’ll try to back step to apply to a more general audience. Ill be sure to talk about live streaming, twitter, techmeme, newstrust, facebook, digg, ideastorm, and publicsquare. I’ll also talk about what we’ve done with BlogHaus, the press room of the future, and how corporate websites will follow where the newspaper industry has gone.

I’ll be giving this same presentation at the Social Media Workshop this coming Monday, and then the following week to students in Singapore. Everyone seems to want to know the different tools that are available.

I’m planning on live streaming the event, if you’re around at 4pm PST jump in the chat room and say “hello”. I have a feeling I’m going to learn more from this group than them learning from me.

2 Comments so far

  1. Bob Calo June 8th, 2007 6:42 pm

    Jeremiah, your presentation was right on time and our resident evangelists will guide us the rest of the way. I continue to be intrigued by the transformation of narrative in our new and changing environment. thanks again

  2. jeremiah_owyang June 9th, 2007 9:10 am

    Thanks Bob, it was fantastic, I learned a lot from you all as well.

    I’ve captured my thoughts here:
    http://www.web-strategist.com/blog/2007/06/09/journalism-evolves-at-uc-berkerley-a-conversation-on-social-media/

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