What every Web Strategist should know after going to Google Developer Day

The web is amorphous.

Here are the high-level concepts that I gathered. This is the perspective of a Web Strategist, an individual who is responsible for long term decisions of a website.

After Facebook announcing it’s data sharing among the web community, it’s clear the web industry is going through an open garden type of change. By letting go, and using other groups data, a website has the opportunity to gain more value by saving development time and offering users greater access to information.

This keynote presentation by Jeff Baher was being streamed live to 10 cities around the world that were participating in Google Developer day. “Integrate, Reach, Build” was the theme throughout the day. Of course this means integrate Google APIs into your site. Which expands to a greater community of users, and building the new mixed, meshed, and mashed web. Sergey made a brief appearance, and I saw him holding a meeting with folks in the lunch room, he still gives us young entrepreneurs dreams and hopes.

Concept: Triangulate Data
I quickly observed that information is leaving pure text and dual dimensions into new ways to access information. Google maps, and Google Earth and Sketcher provide multiple ways to access 3D information in our multi-dimensional world. I would expect some of these applications to start tying into GPS units in cars in the near future.

Concept: New data inside of data
“Mashups within Mashups” by one of the keynoters showed how multiple types of information could be embedded inside of other mashups. Information will continue to become more contextual as we move forward. (Attention Web Strategists: this means your role extends to many other sites other than your corporate domain)

Concept: Information Platform
Google is providing platforms, ones that have a structure that can be built on top of. Each of these can be built on top of. Google IG, Google Maps, Google Earth, and of course embedding any of the existing search components.

Concept: Google is Software and Information
Although search and search marketing and advertising still is Google’s bread and butter (85% of it’s revenue I’m told) it is clearly expanding it’s reach to other areas within the information industry. They’re clearly offering development tools, platforms, and data to sit on top of it, it is no longer just a ‘search appliance’.

Concept: Go Micro
Components, Gadgets, and Widgets help a website be included in other aggregations such as Google IG, Many companies have created gadgets to embed in Google IG, such as Expedia’s trip fare planner.

Concept: Data Offline
Google Gears is a browser extension for offline access. Works in all the major browsers and platforms. It’s an open sourced project. That allows data to be access offline, such as Google Reader. It may make sense for the info glut on a plane, but I’m online most of the time, and if I’m reading feeds, I’ll be so tempted to click on a post and leave a comment, you can’t do that while offline. It was interesting seeing the keynote speaker trying to get offline, it’s not easy!

Featured Products:

  • Google AJAX Search API – Access Google search results from JavaScript apps.
  • Google AJAX Feed API – Download and mashup public feeds in JavaScript.
  • Google Data APIs – Read and write data to Google services including Google Calendar and Blogger.
  • Google Gadgets – Write simple mini-apps for the Google homepage and Google Desktop.
  • Google Gears – Develop web applications that work offline.
  • Google Mapplets – Create mini-applications and layers for Google Maps.
  • Google Maps API – Embed Google Maps in your own web pages.
  • Google Web Toolkit – Write AJAX apps in the Java language.
  • Google Desktop
  • Google Search Filters
  • Google Webmaster tools
  • I got a tour of the Google Webmaster tools, I found the ‘incoming links’ data very interesting, the Google employee who showed me hadn’t even heard of Technorati, which is also interesting on many regards.

    Summary for the Web Strategist:
    Information (and thus marketing) has become distributed to smaller components, and the end results are amorphous, this means that web marketing is clearly NOT on your corporate website alone, and your information will be mixed into new forms. As always, this makes our job more difficult in finding where to be and measuring. Give your developers some time to explore some of these tools, and start thinking about how your organize could have a component into any of these platforms for extended reach.

    Special Thanks
    To Christine Songco of the Google Developer group who provided me and a media pass to this exclusive event. I look forward to other media events to cover.

    Other Resources

  • Google Developer Day Site
  • Google Developer Blog
  • Ogle has great videos from they keynote
  • Brady from O’Reilly has a wrapup and a video
  • Scoble has a video interview with Google Gears
  • Greg (also a non-developer) has a write up.

  • SergeyPicture 2096Picture 2097Picture 2099Picture 2108Picture 2111Picture 2114Picture 2128Picture 2134Picture 2145Picture 2155Picture 2162

    • Thanks for attending Developer Day, Jeremiah! I’m glad you had a good time and that you were able to provide insightful coverage about the event. Looking forward to seeing you at the next event.. =)

    • As usual, great insight Jeremiah!

      I believe the concept of ‘Data offline’ will be very important. The recent demo of Adobe Apollo allowing the creation of an auction offline and synchronizing it up to eBay once back online was great. I’m looking forward to learning more about Google Gears.

    • Wow, Jeremiah, thank you for a VERY well thought out and organized rundown. Much appreciated!

      Here are a couple of follow up questions:

      (1) In all the discussions of extending access to data to so many different uses, systems, and contexts, were issues of privacy and security addressed by the Google folks who were discussing these tools? If so, what did they have to say?

      (2) In a related question, as tools and data become increasingly distended and extended through the web, how do we ensure the accuracy and reliability of the data that these tools distribute? (This is obviously related to your “metrics” concern. I thought of this based on your “mashups within mashups” comment. On my own blog I’m using a little bitty combination of a remote db, an RSS feed, and an RSS display widget,and I have a hard time believing that such a kludge always will work in a real industrial strength situation where real financial and business transactions are being performed.)

    • Dennis

      1 Google? Privacy? wah? I didn’t hear any specific discussions on that in the keynote, but I’m sure that’s a concern

      2 I discussed this briefly with Tara Hunt over lunch. APIs need to work, they can’t be broken or destroyed after launched.

      Both of these are two GREAT points Dennis, we should explore these in future posts.

    • What, no comments about privacy? Think GOOGLE IN CHINA.

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    • Jeremiah- great coverage!

      Also, you ought to delete that #6 comment (the Japanese one) as it’s merely a site looking for PageRank help from your blog.

    • Thanks Gen, I’m not worried, I have a no-follow setup in comments.

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