Updated the list of Companies that measure Social Media

June 01st, 2007 | Category: Social Media Measurement, Web Usage

I see that Keibi has raised 6 million in funding. Apparently, they’re a company that measures social media by:

“web semantic and recognition engines will provide user generated content categorization that can be used for content discovery, community moderation, and brand protection.”

I hope someone from Keibi contacts me, I’m curious to see how they’re different than this list of companies that are measuring social media, they’re site is pretty bare, which perks my interest even more. Heck, if it’s interesting enough, they may get on the show! I just added them to the list.

Measuring Social Media is not like measuring attributes in the traditional web (like server activity only) you now have to measure opinion, interaction, attention, action, and it can be measured differently depending on the task. I’ll be speaking on a panel about Social Media Measurement at the New Media Summit this coming Tuesday. I’ll probably ustream it live. (live video)

5 Comments so far

Kathleen Hessert June 3rd, 2007 8:10 am

There are so many good reasons to measure CGM or what we call fan-generated media in the sports , entertainment and lifestyle space not the least of which there are certain markets ripe with both passion and community. We at Sports Media Challenge provide Buzz Manager, a monitoring, measuring and analysis service however, there’s so much reticense in the sports market in particular to acknowledge the power & influence of the fan that the organizations that should be doing this are often the last to tap into the pulse of their fans. Some few get it like NASCAR. See: “NASCAR’s new marketing strategy is all a Buzz” http://www.washingtonpost.com/wp-dyn/content/article/2007/05/25/AR2007052502411
jeremiah_owyang June 3rd, 2007 10:43 am

Kathleen, I added you to this list:

http://www.web-strategist.com/blog/2006/11/25/companies-that-measure-social-media-influence-brand/
jeremiah_owyang June 3rd, 2007 10:44 am

Oh, and your link to the Post doesn’t work, please check it again.
Mike Spataro June 4th, 2007 6:05 am

Hi Jeremiah,

I would like to also nominate our firm for inclusion on your list. We had previously avoided publicity while we developed our TruCast solution, which offers a lot more than just social media measurement analytics. Thanks for the list and interest in the category.

Mike Spataro
www.visibletechnologies.com
jeremiah_owyang June 4th, 2007 6:45 am

I checked it out first on your site, it looks valid, will add.