Upcoming Panel on Social Media Measurement

May 30th, 2007 | Category: Social Media Measurement, Events, Social Media

Friend and respected peer Jen McClure has asked me to participate in the upcoming Cisco New Media Summit at the Santa Clara convention center, co-hosted by Best Practices in Corporate Communications. If you want to attend the event, you can check out the official New Media Summit 2007 site.

The queen of PR measurement KD Paine has a write-up of our panel, I’ve seen her speak before, she’s amazing analysis of not only what CAN be measured, but HOW to do it.

I’ve got my own ideas, of course, from the social media perspective. Also, I’m co-authoring a white paper with Matt Toll of Dow Jones’ Factiva (A media measurement company), it’s a great primer to how to measure conversations, people, and their reactions and intent.

I plan on ustreaming the event, dependent on connectivity.

4 Comments so far

Chris Saad May 30th, 2007 4:59 pm

Jeremiah - further on this - I wonder what your thoughts are on AudientStreams and AttentStreams. I proposed them here http://www.particls.com/blog/2007/05/life-after-pageviews-proposing.html
jeremiah_owyang May 30th, 2007 5:24 pm

Wow, these are GREAT concepts. I’ve not heard of these concepts, and it’s very easy to understand.

I’m going to share these with the panel, fantastic.
Web Strategy by Jeremiah » Updated the list of Companies that measure Social Media June 1st, 2007 3:24 pm

[…] Measuring Social Media is not like measuring attributes in the traditional web (like server activity only) you now have to measure opinion, interaction, attention, action, and it can be measured differently depending on the task. I’ll be speaking on a panel about Social Media Measurement at the New Media Summit this coming Tuesday. I’ll probably ustream it live. (live video) […]
Web Strategy by Jeremiah » Approaching 95 miles per hour June 5th, 2007 4:38 am

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