[...] Owyang update – thanks Jeremiah for the kind [...]

Agreed, quality over brand buzz. Adding to your thoughts, the challenge for PR is that the trust factor can be low. (see above post from shel that I linked to). I know the savvy pros will overcome this.

Granted, that’s a lame joke, but it’s also a useful illustration.

#13 – Agree in advance to avoid any PR activity that smacks of busy work or PR for PR’s own sake. When there’s nothing to say, saying nothing is better than attempting to manufacture publicity without having anything of substance to say.

We’ve moved beyond the days when any press was by definition a good thing. PR teams need to realize that, and so do the people measuring their productivity.