The Difference Between Marketing, PR, Advertising, and Branding (Now with Social Media Marketing)

May 28th, 2007 | Category: Community Marketing, Social Media

You MUST read this post first to understand the following graphic.

I was tempted to say “now with more cowbell”…Ok, so my focus area is Social Media Marketing, which is fundamentally not different than Marketing, PR, Advertising, and Branding, but the focus is very different as while it combines elements of all of the previous listed, it requires a dialogue between parties.

Sometimes I like to call this “Community Marketing” as that’s really the outcome of using “Social Media” tools.

Yeah, I know, I’m kind of in a fun mood this memorial day weekend, enjoy!

4 Comments so far

mind new media » Blog Archive » The Difference Between Marketing, PR, Advertising, and Branding (Now with Social Media Marketing) May 28th, 2007 6:32 pm

[…] by Jeremiah link […]
Sarah "Intellagirl" Robbins May 29th, 2007 3:19 am

How about participatory media?
She says: “I’m a great lover. Here are some videos I made to prove it.”
He says: “Let’s see how many Diggs they get and I’ll get back to you.”

Ha!
jeremiah_owyang May 29th, 2007 5:28 am

Funny Sarah, you get the spirit of it!
Here’s Customer Evangelism for you… « Marketing Nirvana April 7th, 2008 10:29 pm

[…] Jeremiah’s definition of Social Media […]