The Difference Between Marketing, PR, Advertising, and Branding (Now with Social Media Marketing)
Categories: Community Marketing, Social MediaPosted on May 28th, 2007You MUST read this post first to understand the following graphic.
I was tempted to say “now with more cowbell”…Ok, so my focus area is Social Media Marketing, which is fundamentally not different than Marketing, PR, Advertising, and Branding, but the focus is very different as while it combines elements of all of the previous listed, it requires a dialogue between parties.
Sometimes I like to call this “Community Marketing” as that’s really the outcome of using “Social Media” tools.
Yeah, I know, I’m kind of in a fun mood this memorial day weekend, enjoy!

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About
Jeremiah Owyang
Silicon Valley
The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Forrester Research.













[...] by Jeremiah link [...]
Posted by mind new media » Blog Archive » The Difference Between Marketing, PR, Advertising, and Branding (Now with Social Media Marketing) on May 28th, 2007 at 6:32 pm
How about participatory media?
She says: “I’m a great lover. Here are some videos I made to prove it.”
He says: “Let’s see how many Diggs they get and I’ll get back to you.”
Ha!
Posted by Sarah "Intellagirl" Robbins on May 29th, 2007 at 3:19 am
Funny Sarah, you get the spirit of it!
Posted by jeremiah_owyang on May 29th, 2007 at 5:28 am
[...] Jeremiah’s definition of Social Media [...]
Posted by Here’s Customer Evangelism for you… « Marketing Nirvana on April 7th, 2008 at 10:29 pm
[...] The Difference Between Marketing, PR, Advertising, and Branding (Now with Social Media Marketing) [...]
Posted by 다양한 색깔들의 Communication... | indepth story of on October 16th, 2008 at 10:22 pm