Steve Gehlen on the state of the Web Strategy Industry

Categories: Web Strategy ShowPosted on May 24th, 2007

Are you a decision maker and stakeholder of a website? Then you’re a Web Strategist!

I had the pleasure of interviewing Steve Gehlen the founder of the Internet Strategy Forum in Portland. He recently ran a survey to Web Strategists (those that run websites at corporations, like Web Director, or VP of Web) to find out what the top issues, budgets, and salaries are for 2007.

I was one of the charter members of the Silicon Valley ISF group when I was a web manager at Hitachi. Many of these issues resonate with me, I can really relate.

What you’ll learn:

-Top issues by Web Decision Makers
-Who’s in control? Marketing or IT?
-What’s a Chief Web Strategist?
-How much money do these people make?
-What are the annual budgets for web?
-What are they responsible for?

Are you a web decision maker? Upcoming conference
Steve’s hosting the Internet Strategy Executive Forum in Portland on July 19th. PodTech will be there as a media partner interviewing some of the top minds in the industry.

Oh, and if I’ve interviewed you in the past, we’re just getting my show rolled out, I’ve got quite a back log, so please be patient. I’m lucky to have PodTech’s video editor Rocky help out, thanks bud. I’ve other videos, just click on the “Web Strategy Show” tag at the top of this post, you’ll find Doc Searls, Hu Yoshida, Michael Dell, and others! Here’s a summary of my intentions of this show.

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This entry was posted on Thursday, May 24th, 2007 at 8:05 am and is filed under Web Strategy Show. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Great interview with ‘in the moment’ questions and recommendations that are applicable to every single conversation that we have today with clients. I also like the Chief Internet Strategist recommendation.

Posted by James Lim on May 24th, 2007 at 10:50 am

fantastic interview, Jeremiah!

Both this & the Avinash show had some excellent topics. I particularly liked ‘Marketing vs IT’ & - as James says - ‘CWS’ in this episode, and the shift from ‘Analytics’ to ‘Insight’ from the Avinash interview.

I’m looking forward to future shows.

daniel

Posted by daniel on May 25th, 2007 at 8:50 am

James, Daniel,

Thanks for your feedback on this, you’re inspiring!

Posted by jeremiah_owyang on May 25th, 2007 at 9:12 am

Congratulations on another great show Jeremiah… great points of discussion. The staffing piece made a lot of sense.

Looking forward to more.

Jeff

Posted by Jeff on May 25th, 2007 at 3:55 pm

[...] Jeremiah Owyang has a good podcast discussion with Steve Gehlen Steve Gehlen on the state of the Web Strategy Industry about the growth of the web strategist role. While I don’t give think anyone who is a “decision maker and stakeholder of a website” is a web strategist, it is interesting to consider the lineage of the role. As noted in the podcast, the role has grown from both IT and marketing disciplines depending on the organizational, most professionals got their Today, the web strategist is generally a hybrid who may have started their career from a number of different disciplines including: Business Analyst, Project Manager, Product Manager, Developer, Visual Design, Advertising among many others. [...]

Posted by The rise of the Web Strategist | RobGrady.com on May 25th, 2007 at 7:14 pm

Jeff thank you very much for this feedback.

Posted by jeremiah_owyang on May 26th, 2007 at 6:42 am

[...] Jeremiah Owyang has a good podcast discussion with Steve Gehlen Steve Gehlen on the state of the Web Strategy Industry about the growth of the web strategist role. While I don’t think anyone who is a “decision maker and stakeholder of a website” is a web strategist, it is interesting to consider the lineage of the role. As noted in the podcast, the role has grown from both IT and marketing disciplines depending on the organizational, most professionals got their Today, the web strategist is generally a hybrid who may have started their career from a number of different disciplines including: Business Analyst, Project Manager, Product Manager, Developer, Visual Design, Advertising among many others. [...]

Posted by The Rise of the web strategist on May 26th, 2007 at 7:10 pm

[...] The Achieve Market Leadership blog is sponsored by Crimson Consulting Group for marketing executives. We share our insights on opportunity analysis; strategy and planning; and operations and execution. In addition, we talk a lot about what’s happening in Interactive marketing (Web 2.0 and Enterprise 2.0). Join in, we want to hear from you. Web Strategy today: Interview with Steven Gehlen by Jeremiah Owyang Posted by James Lim on 05/25/07 under Interactive Services KEY TAKE AWAY: Steven Gehlen, founder of the Internet Strategy Forum talks about web strategy today based upon a survey of conducted with web strategist. Suggestions include elevating an individual in your company to the Chief Internet Strategist and letting Marketing making technology decisions as well so that IT does not put Marketing needs in corner. A must view short 11 min. interview by Jeremiah Owyang of Podtech. [...]

Posted by Achieve Market Leadership » Web Strategy today: Interview with Steven Gehlen by Jeremiah Owyang on August 1st, 2007 at 9:13 am

[...] Owyang has a good podcast discussion with Steve Gehlen Steve Gehlen on the state of the Web Strategy Industry about the growth of the web strategist role. While I don’t think anyone who is a [...]

Posted by The rise of the Web Strategist | Rob Grady on July 20th, 2008 at 6:40 pm