Comments on: Web Strategy: The “Air Traffic Tower” helps to keeps you aware, coordinated, and relevant http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/ Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Fri, 19 Mar 2010 12:14:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: » Enabling your advocates Connie Bensen: My Conversations http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/comment-page-1/#comment-298876 » Enabling your advocates Connie Bensen: My Conversations Tue, 29 Jan 2008 04:57:54 +0000 http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/#comment-298876 [...] Create a communication area (Jeremiah Owyang describes it as an Air Traffic Tower). This area serves as a place [...]

[...] Create a communication area (Jeremiah Owyang describes it as an Air Traffic Tower). This area serves as a place [...]

]]> By: Online Marketing / General - All 2008 Nominees » SEMMYS.org http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/comment-page-1/#comment-291676 Online Marketing / General - All 2008 Nominees » SEMMYS.org Tue, 22 Jan 2008 21:39:50 +0000 http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/#comment-291676 [...] Web Strategy: The “Air Traffic Tower” helps to keeps you aware, coordinated, and relevan...Jeremiah Owyang, Web Strategy by Jeremiah | 5/14/07 [...]

[...] Web Strategy: The “Air Traffic Tower” helps to keeps you aware, coordinated, and relevan…Jeremiah Owyang, Web Strategy by Jeremiah | 5/14/07 [...]

]]> By: SEMMYS http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/comment-page-1/#comment-282191 SEMMYS Tue, 15 Jan 2008 17:56:23 +0000 http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/#comment-282191 [...] Web Strategy: The “Air Traffic Tower” helps to keeps you aware, coordinated, and relevan...Jeremiah Owyang, Web Strategy by Jeremiah | 5/14/07 [...]

[...] Web Strategy: The “Air Traffic Tower” helps to keeps you aware, coordinated, and relevan…Jeremiah Owyang, Web Strategy by Jeremiah | 5/14/07 [...]

]]> By: Companies, Employees, and Social Media requires Trust http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/comment-page-1/#comment-122607 Companies, Employees, and Social Media requires Trust Tue, 02 Oct 2007 10:24:20 +0000 http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/#comment-122607 [...] the benefit of the doubt, and let them self-correct amongst themselves. I also advise instituting internal communication tools to help them, and setting down basic guidelines…often created BY the employees. 3) Employees: [...]

[...] the benefit of the doubt, and let them self-correct amongst themselves. I also advise instituting internal communication tools to help them, and setting down basic guidelines…often created BY the employees. 3) Employees: [...]

]]> By: Web Strategy by Jeremiah » Social Media Strategies For June 2007 http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/comment-page-1/#comment-41045 Web Strategy by Jeremiah » Social Media Strategies For June 2007 Fri, 08 Jun 2007 19:04:42 +0000 http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/#comment-41045 [...] Hard to coordinate employee bloggers? Consider the Air Traffic Tower Notice I didn’t use the word “control”? That’s intentional. This strategy will help you stay more organized internally and hopefully create an interesting dialogue between employees that care about customers. [...]

[...] Hard to coordinate employee bloggers? Consider the Air Traffic Tower Notice I didn’t use the word “control”? That’s intentional. This strategy will help you stay more organized internally and hopefully create an interesting dialogue between employees that care about customers. [...]

]]> By: May ‘07: Best Search/Marketing Posts » Small Business SEM http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/comment-page-1/#comment-38070 May ‘07: Best Search/Marketing Posts » Small Business SEM Fri, 01 Jun 2007 05:59:10 +0000 http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/#comment-38070 [...] Jeremiah Owyang: Web Strategy: The “Air Traffic Tower” helps to keeps you aware, coordinated, and relevant [...]

[...] Jeremiah Owyang: Web Strategy: The “Air Traffic Tower” helps to keeps you aware, coordinated, and relevant [...]

]]> By: Connie Bensen http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/comment-page-1/#comment-34064 Connie Bensen Sat, 19 May 2007 22:52:21 +0000 http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/#comment-34064 This is excellent practical information that we can use! Thanks Jeremiah!! Keep it coming! This is excellent practical information that we can use! Thanks Jeremiah!! Keep it coming!

]]> By: Web Strategy by Jeremiah » Edgeworks Concept: How Social Media impacts Company Communications (Expanding upon Brian Oberkirch’s theory) http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/comment-page-1/#comment-32939 Web Strategy by Jeremiah » Edgeworks Concept: How Social Media impacts Company Communications (Expanding upon Brian Oberkirch’s theory) Wed, 16 May 2007 17:31:44 +0000 http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/#comment-32939 [...] Things you can do: Embrace the changes that are coming, work with the organic teams, start and internal dialogue consider deploying the Air Traffic Tower Read about Social Media Strategies for Corporations in 2007, or watch the video and see slides. [...]

[...] Things you can do: Embrace the changes that are coming, work with the organic teams, start and internal dialogue consider deploying the Air Traffic Tower Read about Social Media Strategies for Corporations in 2007, or watch the video and see slides. [...]

]]> By: Jonathan Moody http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/comment-page-1/#comment-32592 Jonathan Moody Tue, 15 May 2007 14:33:24 +0000 http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/#comment-32592 "Web Marketing is not limited to your corporate site and google results only." A very interesting assetion and one that seems to be taking its time to get through to minds in Europe. Just check out conference and seminar agendas where a great deal of the focus seems to be on the navel gazing of your own websites and Google rankings. I work in the area of monitoring and extracting intelligence from consumer generated media (www.asomo.net), trying to convince folks (mainly in Europe) of the insight they can gain and the influence they can exert through social media (forums are very important for this). It's an uphill battle not least because the intelligence applications crosses several functions - PR, marketing, customer relations, product development. And with thinking, and more importantly budgets, hunkered down in these silos, we often need to get buy in from all concerned. Well done for spreading the word, though. “Web Marketing is not limited to your corporate site and google results only.”

A very interesting assetion and one that seems to be taking its time to get through to minds in Europe. Just check out conference and seminar agendas where a great deal of the focus seems to be on the navel gazing of your own websites and Google rankings. I work in the area of monitoring and extracting intelligence from consumer generated media (www.asomo.net), trying to convince folks (mainly in Europe) of the insight they can gain and the influence they can exert through social media (forums are very important for this). It’s an uphill battle not least because the intelligence applications crosses several functions – PR, marketing, customer relations, product development. And with thinking, and more importantly budgets, hunkered down in these silos, we often need to get buy in from all concerned. Well done for spreading the word, though.

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/comment-page-1/#comment-32416 jeremiah_owyang Mon, 14 May 2007 22:39:26 +0000 http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/#comment-32416 Thanks Marshall, I'm sure there's a ton of tools that can do this type of thing, but this one sounds like it's a very good match. Thanks Marshall, I’m sure there’s a ton of tools that can do this type of thing, but this one sounds like it’s a very good match.

]]> By: Marshall Clark http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/comment-page-1/#comment-32387 Marshall Clark Mon, 14 May 2007 21:10:58 +0000 http://www.web-strategist.com/blog/2007/05/14/web-strategy-the-air-traffic-tower-helps-to-keeps-you-relevant/#comment-32387 Hi Jeremiah, Don't know if you've seen it yet, but Jive Software has a platform called Clearspace that does exactly what you described. It's a well integrated roll-up of blogs, wikis, and forums that tracks and rewards participation. Cool stuff. Hi Jeremiah,

Don’t know if you’ve seen it yet, but Jive Software has a platform called Clearspace that does exactly what you described. It’s a well integrated roll-up of blogs, wikis, and forums that tracks and rewards participation. Cool stuff.

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