Comments on: Corporations that “Play” in Virtual Worlds, and how to keep up to date http://www.web-strategist.com/blog/2007/05/10/corporations-that-plan-in-virtual-worlds/ Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Mon, 15 Mar 2010 19:53:15 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: daniel http://www.web-strategist.com/blog/2007/05/10/corporations-that-plan-in-virtual-worlds/comment-page-1/#comment-1144990 daniel Sun, 22 Nov 2009 01:46:41 +0000 http://www.web-strategist.com/blog/2007/05/10/corporations-that-plan-in-virtual-worlds/#comment-1144990 hi, Jeremiah, how are you?<br><br>I think you hit the right word in the opening paragraph 'hype': A lot of the big brands are in there not because of the 'second life world' itself, but because of the PR & positioning a presence in second life gives them.<br><br>It's an "ipod jeans" play - there's no direct money to be made, but it positions you as tech-savvy/forward-thinking & it's a great hook to bait 1000 news articles & blog posts.<br><br>daniel hi, Jeremiah, how are you?

I think you hit the right word in the opening paragraph 'hype': A lot of the big brands are in there not because of the 'second life world' itself, but because of the PR & positioning a presence in second life gives them.

It's an “ipod jeans” play – there's no direct money to be made, but it positions you as tech-savvy/forward-thinking & it's a great hook to bait 1000 news articles & blog posts.

daniel

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2007/05/10/corporations-that-plan-in-virtual-worlds/comment-page-1/#comment-31012 jeremiah_owyang Thu, 10 May 2007 17:16:52 +0000 http://www.web-strategist.com/blog/2007/05/10/corporations-that-plan-in-virtual-worlds/#comment-31012 Daniel Yup, some companies get more buzz from "we're cool a cool company in secondlife" rather than what they're announcing at the particular event. I can name a few of them on one hand. Daniel

Yup, some companies get more buzz from “we’re cool a cool company in secondlife” rather than what they’re announcing at the particular event.

I can name a few of them on one hand.

]]> By: daniel http://www.web-strategist.com/blog/2007/05/10/corporations-that-plan-in-virtual-worlds/comment-page-1/#comment-31009 daniel Thu, 10 May 2007 17:09:17 +0000 http://www.web-strategist.com/blog/2007/05/10/corporations-that-plan-in-virtual-worlds/#comment-31009 hi, Jeremiah, how are you? I think you hit the right word in the opening paragraph 'hype': A lot of the big brands are in there not because of the 'second life world' itself, but because of the PR & positioning a presence in second life gives them. It's an "ipod jeans" play - there's no direct money to be made, but it positions you as tech-savvy/forward-thinking & it's a great hook to bait 1000 news articles & blog posts. daniel hi, Jeremiah, how are you?

I think you hit the right word in the opening paragraph ‘hype’: A lot of the big brands are in there not because of the ’second life world’ itself, but because of the PR & positioning a presence in second life gives them.

It’s an “ipod jeans” play – there’s no direct money to be made, but it positions you as tech-savvy/forward-thinking & it’s a great hook to bait 1000 news articles & blog posts.

daniel

]]> By: Jeremiah Owyang http://www.web-strategist.com/blog/2007/05/10/corporations-that-plan-in-virtual-worlds/comment-page-1/#comment-30964 Jeremiah Owyang Thu, 10 May 2007 14:41:46 +0000 http://www.web-strategist.com/blog/2007/05/10/corporations-that-plan-in-virtual-worlds/#comment-30964 It's worth trying it out for a week. I typically experiment with about every service I think is interesting, I always learn a lot. It’s worth trying it out for a week. I typically experiment with about every service I think is interesting, I always learn a lot.

]]> By: Dan Schawbel http://www.web-strategist.com/blog/2007/05/10/corporations-that-plan-in-virtual-worlds/comment-page-1/#comment-30959 Dan Schawbel Thu, 10 May 2007 13:43:19 +0000 http://www.web-strategist.com/blog/2007/05/10/corporations-that-plan-in-virtual-worlds/#comment-30959 I haven't truly adopted second life yet. I am still skeptical, as my Personal Brand would be at stake in an environment that I'm unfamiliar with. I haven’t truly adopted second life yet. I am still skeptical, as my Personal Brand would be at stake in an environment that I’m unfamiliar with.

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