Web Strategy Show: How to start a Web Analytics Program at your Company with Avinash Kaushik
Old buddy Avinash Kaushik has joined me at the PodTech HQ, he’s recently joined the Google Analytics team after a long career at Intuit as the chief Analytics leader. We discuss how organization can use Web Analytics:
“The term Web Analytics is going to Die!”
“Start Web Analytics by NOT spending any money”
“Why page views are NOT dead?”
This is the Web Strategy Show, my short video interviews with some of the top minds and practioners in the web industry. I try to keep it very high value, starting with a problem or idea and working through the options and finally a recommendation. This is really an extention of this blog Web Strategy.
I’m lucky to have good friends like Rocky (The ScobleShow editor) help out with my show. I’m tagging all my shows “Web Strategy Show” if you want to view the others.
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You’re welcome, Jeremiah.
I dig on working with people who really do appreciate the help I can give. PodTech is good to me and I want to do the very best I can for all that can use my help.
Onward!
Rocky-
Scoble Show Editor
Great show, it’s hard to find solid input on analytics and marketing. Especially in an easy to consume format such as video. I can get work done while I watch or listen and not have to spend half my day reading. Keep up the good work, I’ll be returning often to see what new topics you’ll have.
Nice work! I’ve added your feed so I can stay updated.
More about Avinash:
http://www.webanalysts.info/webanalytics/web-analytics-an-hour-a-day/
Ryan
Thanks, more goodness to come. Interviewed Eric Peterson yesterday!
Awesome Lars
[…] Which one is best for you? Well I like Avinash’s answer in my video interview, go for the free ones first. […]
5000% ROI Increase With Analytics…
Jeremiah interviewed Avinash Kaushik, who reports that adding a person to manage web analytics can increase ROI as much as 5000%. Duh. Drive down the road with your eyes closed. How far do you get? (please don’t - it’s just a metaphor) Now drive dow…
[…] I recently posted a video interview I had with Google Analytics’ evangelist Avinash Kaushik. He suggested that the first step for any analytics program was to use a free one. As we know, Google Analytics is free, so the correlation makes sense. […]
[…] I was introduced to Google Analytics be my friend Jeremiah (web-strategist.com), while at a "Cinco De Mayo" party. Jeremiah always has the most up-to-date information concerning start-ups, web2.0, and social media. He advised me to look into Google Analytics to see how it would help track visitors to our websites. I did some searching around his blog, and found this good video: Web Strategy Show: How to start a Web Analytics Program at your Company with Avinash KaushikWatch and learn […]
Google Analytics Gets a Facelift…
Google Analytics has come out with their first major refresh, integrating much of the functionality and interface features of MeasureMap, a previous acquisition, into the program. Avinash Kaushik has a quick summary of what to look for in the changes:….
[…] I hope that it means more businesses will start to use Analytics - as Avinash Kaushik told Jeremiah the other day, using analytics can make a huge (5000%!) impact on the profitability of a company. […]
Way to go buddy!
Can’t wait to see the upcoming shows.
Jeremiah - I found this very useful and look forward to the next podcast. And I just pre-ordered Avinash’s book from Amazon!
thanks dude
[…] I used to be up to snuff on my web analytics, but my mojo needs some updating. Here’s a video with Avinash Kaushik who’s an evangelist for Google Analytics. I’m also looking forward to his book which I preordered. […]
[…] Me, I’m the SEO who is anti-analytics (how retarded is that) but I have been using old school Statcounter lately. Anyway, this is an outstanding interview with Avinash Kaushik […]
[…] Did you like this interview? You should also check out my interview with Avinash, or you can learn more about the Web Strategy Video Show. […]
[…] Beth created this great video of Google Analytics for your non-profit (and any other orginzation) she shows how to determine some of the most basic uses of the tool, and makes it easy and useful for anyone who wants to understand how users are using your site. You’ll notice that part of her video uses my video interview with Avinash Kaushik. […]
[…] dollars shift from TV to the web. For other videos, check out my interview with Eric Peterson or Avinash Kaushik of Google […]
[…] with). Since I missed his speaking session, I asked him to summarize his presentation. A while ago, I interviewed Avinash on the Web Strategy Show, I think it was one of the most viewed shows (second to Michael […]