Web Strategy Show: How to start a Web Analytics Program at your Company with Avinash Kaushik

Categories: Web Analytics, Web Strategy ShowPosted on May 4th, 2007

Old buddy Avinash Kaushik has joined me at the PodTech HQ, he’s recently joined the Google Analytics team after a long career at Intuit as the chief Analytics leader. We discuss how organization can use Web Analytics:

“The term Web Analytics is going to Die!”

“Start Web Analytics by NOT spending any money”

“Why page views are NOT dead?”

This is the Web Strategy Show, my short video interviews with some of the top minds and practioners in the web industry. I try to keep it very high value, starting with a problem or idea and working through the options and finally a recommendation. This is really an extention of this blog Web Strategy.

I’m lucky to have good friends like Rocky (The ScobleShow editor) help out with my show. I’m tagging all my shows “Web Strategy Show” if you want to view the others.

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This entry was posted on Friday, May 4th, 2007 at 4:17 am and is filed under Web Analytics, Web Strategy Show. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

You’re welcome, Jeremiah.
I dig on working with people who really do appreciate the help I can give. PodTech is good to me and I want to do the very best I can for all that can use my help.

Onward!

Rocky-
Scoble Show Editor

Posted by Rocky on May 4th, 2007 at 11:55 am

Great show, it’s hard to find solid input on analytics and marketing. Especially in an easy to consume format such as video. I can get work done while I watch or listen and not have to spend half my day reading. Keep up the good work, I’ll be returning often to see what new topics you’ll have.

Posted by RyanCPO on May 4th, 2007 at 11:59 am

Nice work! I’ve added your feed so I can stay updated.

More about Avinash:
http://www.webanalysts.info/webanalytics/web-analytics-an-hour-a-day/

Posted by Lars on May 4th, 2007 at 2:15 pm

Ryan

Thanks, more goodness to come. Interviewed Eric Peterson yesterday!

Awesome Lars

Posted by jeremiah_owyang on May 5th, 2007 at 7:55 am

[...] Which one is best for you? Well I like Avinash’s answer in my video interview, go for the free ones first. [...]

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Way to go buddy!

Can’t wait to see the upcoming shows.

Posted by Mario Sundar on May 9th, 2007 at 12:08 am

Jeremiah - I found this very useful and look forward to the next podcast. And I just pre-ordered Avinash’s book from Amazon!
thanks dude

Posted by Tim on May 14th, 2007 at 6:53 pm

[...] I used to be up to snuff on my web analytics, but my mojo needs some updating. Here’s a video with Avinash Kaushik who’s an evangelist for Google Analytics. I’m also looking forward to his book which I preordered. [...]

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