Charlene Li: Social Networking is like Air
For many companies, understanding Social Networks are like a foreign language, they don’t understand the impact, the tools, or even the way that people talk and communicate within these potentially disruptive tools.
Social Networks are becoming part of communication, this week’s disaster in Virginia is a good example, Dennis outlines how social networks are used for disaster planning and recovery.
Colleague Jennifer Jones captures on camera a fantastic interview with Charlene Li, discussing her latest research. It’s true you know, the Generation Y and younger are using social networking and instant messages to communicate.
In fact, my kid sister told me that “I only use email to communicate with old people”
The best quote from Charlene is that “Companies need to go where the customers are at”. Here’s Jennifer and Charlene:
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Indeed. I was very interested to see that the most interesting news about the Virginia Tech tragedy wasn’t on CNN, it was on Facebook.
Seeing the faces of the dead and wounded there brought the whole thing home for me. When you see something on CNN, it seems so removed from your own life. When you’re looking at an incident through a system that you use every day to connect with your own friends, it hits much closer to home.
[…] Charlene Li: Social Networking is like Air “Companies need to go where the customers are at” (tags: Web 2.0 socialnetworks) […]