Charlene Li: Social Networking is like Air

For many companies, understanding Social Networks are like a foreign language, they don’t understand the impact, the tools, or even the way that people talk and communicate within these potentially disruptive tools.

Social Networks are becoming part of communication, this week’s disaster in Virginia is a good example, Dennis outlines how social networks are used for disaster planning and recovery.

Colleague Jennifer Jones captures on camera a fantastic interview with Charlene Li, discussing her latest research. It’s true you know, the Generation Y and younger are using social networking and instant messages to communicate.

In fact, my kid sister told me that “I only use email to communicate with old people”

The best quote from Charlene is that “Companies need to go where the customers are at”. Here’s Jennifer and Charlene:

This entry was posted on Friday, April 20th, 2007 at 5:41 am and is filed under Social Media, Social Networking, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.