How to use the Press Release for modern Times

April 12th, 2007 | Category: Community Marketing, Web Marketing, Social Media

(Left: Myself, Scott and Mario Sundar)

Scott Wilder, one of the chief community folks at Intuit, has recently launched a new blog. One of the insightful posts that I recommend you read (and then subscribe to) is Don’t kill the press releases, just change the messenge(r). There are nine practical tips there that make sense.

Most of all, Scott is grounded from experience, so there is wisdom from his teaching. If you’re not familiar with what Intuit has done with online communities, they are leaders in the industry. They’ve amassed an army of small business folks that share and communicate around their product set day in and day out.

Back to the Press Release topic, it’s interesting at PodTech, we’re a very small media company and we have a pretty loud voice. We don’t use the Press Release, we don’t use the PR wire, yet we’re in magazines, newspapers, on TV pretty much every week. We just use word of mouth blogs, podcasts and vlogs.

Related: Jennifer Jones interviewed Scott on Marketing Voices, listen in below.

4 Comments so far

Smarter conversations through the Gaping Void « Marketing Nirvana April 13th, 2007 1:03 am

[…] One such community manager is Scott Wilder, Group Manager for Intuit’s Quick Books Online Community, whom I had a chance to meet with recently. The good news is that he’s recently started a blog, called Community Playbook, which I’ll definitely recommend to anyone interested in learning best practices on community management. The very first post is titled “Don’t kill the press release, change the messenger“ […]
On press releases « Brad Hinton - plain speaking April 13th, 2007 4:46 am

[…] 13th, 2007 · No Comments A long time ago I did a short course from the University of Technology, Sydney, in journalism.Since then I have also completed a couple of media training courses through work. The humble press release was part of those discussions. And in Web 2.o, the press release might need to be discussed in a different light - could this be it? Thanks to Jeremiah for the heads up on this one. […]
Today’s Shared Items (Daily Links) | Chris Webb: Publishing, Media, and Technology April 13th, 2007 5:48 pm

[…] How to use the Press Release for modern Times “…it’s interesting at PodTech, we’re a very small media company and we have a pretty loud voice. We don’t use the Press Release, we don’t use the PR wire, yet we’re in magazines, newspapers, on TV pretty much every week. We just use word of mo (tags: PR Marketing) […]
Dan Blank: Publishing, Innovation and the Web » Blog Archive » Leveraging Web 2.0 for Your PR Efforts April 17th, 2007 8:50 am

[…] Jeremiah Owyang talks about how the company he works for, Podtech.net, approaches PR: […]