How to use the Press Release for modern Times

Categories: Community Marketing, Social Media, Web MarketingPosted on April 12th, 2007

(Left: Myself, Scott and Mario Sundar)

Scott Wilder, one of the chief community folks at Intuit, has recently launched a new blog. One of the insightful posts that I recommend you read (and then subscribe to) is Don’t kill the press releases, just change the messenge(r). There are nine practical tips there that make sense.

Most of all, Scott is grounded from experience, so there is wisdom from his teaching. If you’re not familiar with what Intuit has done with online communities, they are leaders in the industry. They’ve amassed an army of small business folks that share and communicate around their product set day in and day out.

Back to the Press Release topic, it’s interesting at PodTech, we’re a very small media company and we have a pretty loud voice. We don’t use the Press Release, we don’t use the PR wire, yet we’re in magazines, newspapers, on TV pretty much every week. We just use word of mouth blogs, podcasts and vlogs.

Related: Jennifer Jones interviewed Scott on Marketing Voices, listen in below.

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This entry was posted on Thursday, April 12th, 2007 at 4:44 pm and is filed under Community Marketing, Social Media, Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

[...] One such community manager is Scott Wilder, Group Manager for Intuit’s Quick Books Online Community, whom I had a chance to meet with recently. The good news is that he’s recently started a blog, called Community Playbook, which I’ll definitely recommend to anyone interested in learning best practices on community management. The very first post is titled “Don’t kill the press release, change the messenger“ [...]

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Posted by On press releases « Brad Hinton - plain speaking on April 13th, 2007 at 4:46 am

[...] How to use the Press Release for modern Times “…it’s interesting at PodTech, we’re a very small media company and we have a pretty loud voice. We don’t use the Press Release, we don’t use the PR wire, yet we’re in magazines, newspapers, on TV pretty much every week. We just use word of mo (tags: PR Marketing) [...]

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