Practice Leadership at Intel: Ken Kaplan of the Virtual Media Group
Categories: Community Marketing, Podcasts, Podtech, Social MediaPosted on April 9th, 2007When I first met Ken a few months ago, he struck me as one of the one’s that “got it”. Ken is one of the leaders at Intel that’s leading the social media charge to connect with customers, join communities and open up the culture to build a better company.
Intel understands that the future of marketing is not advertorial blasts, but is real storytelling without the buzz and hype. They know how to integrate social media with events, campaigns and build right into new products.
Ken’s not just a bystander on the corporate wall, he’s even started his own blog and joined the conversation. I can really relate to Ken, having been through this at Hitachi, this is a company that’s lowering the walls to build something better.
Listen in to Ken, as he shares his vision and experience with the social media program at Intel.
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Tanya Crane
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Jeremiah Owyang
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