Where the money is going… the Future of Marketing is Online

Posted on April 4th, 2007 in: Web Advertising, Web Marketing, Web Usage

This is an impressive report, both by the numbers as well as the graphical displays using very effective typography. This report from the Effies, the premier advertising awards, have done some research on the state of marketing and advertising.

Question: Which medium will represent the largest percentage increase in spending this year for your brand (or your top client)?

Answer: See Graph showing it’s Online Brand.

Question: What is your confidence in the ROI metric available for this medium?

Answer: Online, Direct, and PR score the highest, see Graph

Question: Which medium will take the biggest hit in your planning in the next few years?

Answer: Newspapers, TV, and Magazines are in trouble, the web has no measurable downturn, see graph.

It’s interesting to see that Google results are not considered as effective in brand building as a National TV campaign. However if one did a cost benefit analysis, it’s possible have tighter and more accurate results with SEM, SEO.

The future of Marketing is heading online, is your Marketing strategy and Web Strategy aligned?