I’m listening to a podcast of Jeanette Gibson of Cisco (a PodTech client), who is responsible for new media PR at Cisco.
Listen in to this 31 minute podcast really demonstrates the ability, knowledge, and cultural willingness to adopt social media. Jeannette comes across as extremely knowledgeable and has put together a complete social media strategy.
They’ve deployed blogs, forums, podcasts, and of course video, you can learn more directly at their community news site. She discusses how video is an important tool for internal communications, and how it’s a productivity tool both for employees and the market.
It’s refreshing to hear stories from folks that are living the good word from the trenches. If you’re running a social media program at a corporation, I recommend you listen to this sophisticated program.
Cisco acquired Five Across, one of the many White Label Social networking sites, as well as Tribe.net and recently WebEx (PodTech client)