Dell’s Blog Warrior Embraces Community

(Left: Dell’s Blog Warrior, Lionel Menchaca)

I’ve met Lionel Menchaca a few times, I consider him to be one of my peers, as we shared the same experience deploying social media at large tech companies. Today, Lionel visited one of the most well known detractors to the Dell brand, Jeff Jarvis who coined the business blogging case study “Dell Hell”.

Dell’s Lionel the program manager of the Dell one to one site, and IdeaStorm does blogger relations in real life, here’s what Jeff had to say himself:

“And there is the genius of Lionel Menchaca. In a flash, he transformed the image of Dell in my eyes. From a company that wanted to look at but not touch people like me, that wanted customers to come deal in the company’s space on the company’s terms, here suddenly was a guy who spoke honestly and directly.”

You should read directly from Jeff’s blog.

Related Topics

  • I’m chronicling the Dell Hell to Dell Swell Saga
  • Understanding the Community/Evangelist Role, and profiles of a few of my Favorite Folks
    • Pingback: Web Strategy by Jeremiah » Social Media Saga continues as Dell Corporation yearns for “Dell Swell”

    • http://metadot.com David Goldstein

      Microsoft’s channel 9 is comparable to this dell swell phenomena. It’s their attempt to humanize their brand in the tech community. It’s about “getting small.”

    • Brian Colling

      If Lionel Menchaca is the hope for the future of Dell, they might as well shut down right now. His handling of the updates to Dell’s mess of Vista express upgrade is completely and astoundingly incompetent. This guy would be challenged to stock shelves at Best Buy.

    • http://www.web-strategist.com/blog/ jeremiah_owyang

      Thanks Brian, good call. Lionel has a tough job, that’s for sure.

    • http://www.direct2dell.com Lionel Menchaca

      Brian: Sorry you feel that way.

      Simple truth is that Dell has to work with other companies to fulfill Vista upgrade orders. That complicates things, and is why I can’t provide updates on specific orders.

      If it were as simple as Dell mailing upgrades DVDs directly to customers, we’d do it. It’s just not that way.

      Sincerely,

      Lionel

    • rosairigoyen

      I was a fan of Dell products until last year, I bought two XPS computers one on February and another one on May for my daughter's graduation I spent 1300 on the computer on October of last year the computer started having problems, we call Dell they sent the technician and the computer still had problems, I sent emails and several calls to resolve the problem and the computer crash last week it works only on safe mode and my daughter can not do her homework or anything else I received an email from Mr. Emanuel Maben saying he is the only one to contact and he did not resolve my problem yet, he wants to send me a refurbished computer which I had several problems with the another XPS I had to exchange last year. I do not trust Dell anymore and I am calling all the Dell customers that have same issues with computer that we bought and had crash or problems before a year.

    • Rosa Irigoyen

      I was a fan of Dell products until last year, I bought two XPS computers one on February and another one on May for my daughter's graduation I spent 1300 on the computer on October of last year the computer started having problems, we call Dell they sent the technician and the computer still had problems, I sent emails and several calls to resolve the problem and the computer crash last week it works only on safe mode and my daughter can not do her homework or anything else I received an email from Mr. Emanuel Maben saying he is the only one to contact and he did not resolve my problem yet, he wants to send me a refurbished computer which I had several problems with the another XPS I had to exchange last year. I do not trust Dell anymore and I am calling all the Dell customers that have same issues with computer that we bought and had crash or problems before a year.

    • Justin Mildred

      Well, honestly if your computer is booting up in Safe mode, it already means that the problem is most probably related to the software and most hardware manufacturers do not cover that under the warranty including Dell. So you gotta be happy that your computer is being offered to be replaced.

    • http://www.electrocomputerwarehouse.com/ cheap computers

      I can understand if you've been turned off by bad Customer Service, but it's all about system reliability.

    • Mr. Perfect

      You're an idiot, your computer's problem could in all probability be fixed just by reinstalling the Operating System and now your new computer that you know very well how it was used it being replaced with a refurbished one….

    • Rosa Irigoyen

      Mr. Perfect
      I can believe a person can answered in the way you did, but if it was so simple as reinstalling the operating system an idiot could do it. It is more complicated than that; and after all the computer I received from Dell is working fine now. Thank you for your answer.