Archive for April, 2007

Amazon S3 getting attention, ROI analysis underway


I’ve been following the online data storage market very carefully, (having worked at a data storage company for 3 years)

The new model of web companies is to minimize technical infrastructure, such as using webservices like a utility like power or water.

Tim O’Reilly is asking for numbers from clients, a case study to show how the web is an infrastructure. The benefits? pay as you go, no need for a sys admin or HW purchase, no upgrading, and hopefully no data loss. Of course, the real risk is worrying about where your corporate data is, Jeff Nolan notes some issues with continuity with databases and storage.

Amazon is not alone, I’ve a list of quite a few enterprise IT vendors that are also entering the online data storage industry, so please don’t forget those companies (who already have a large install base)

The big picture for Online Data storage is the opportunity for effective marketing, (there are other opportunites and disruptions to think about as well). When user data is stored on the cloud, the opportunity to understand, organize, and connect information is at hand. This is why I have the theory that Amazon S3 will eventually pay users (or other online data storage users) to upload data.

How Guy Kawasaki became Technorati’s #24 ranked blogger (and how he aims to be 10, then maybe retire)


Arrogant A-lister? Succesful Entrepreneur? Or a generous knowledge resource?

Guy is never a short of words as he shares how he became one of the top bloggers so quickly (I’ll admit, I was one who is jealous as he skyrocketed to fame in 3 month). His content is often written as a resource, a “how to” be an evangelist or entrepreneur.

Best quote? “Who give a Shitake” about your personal journal. I was the one that told Jennifer not to throw around that “A-list” term, well she asked Guy right up front, pretty cool. Wow, Guy has a nice estate, what an incredible backyard. His goal is to be ranked in Technorati as the top 10, he’s 14 pegs away. Guy says he doesn’t read any other blogs other than his, well he only has about 40 feeds that he reads.

If you can’t see the embedded file above, access the webpage directly.

Marketing Evolves: Roles, Programs and Strategies


Here’s a fantastic roll-up from Daniel Riveong Head of Search Marketing of e-Storm International, in which he provides this comprehensive thought piece of Marketing, Social Media, Web Strategy, and Search Marketing.

In this definitive post; “Marketing Changes: CMOs, Evangelist, Social Media Programs, Website Strategy Positioning” He demonstrates the different roles, strategies, programs and changes that are required to be flexible in today’s Marketing world.

Blogger Dinner this Tuesday in SF


Hugh McLeod is coming in this week, a blogger dinner at Gordon Biersch Brewery is going to happen on Tue night if you can make it. Scoble has news, or sign up on the wiki (see who’s going already).

Try to avoid the traffic from East bay, so take BART if possible. Did you know the freeway in Oakland melted from an exploding tanker? Thomas Hawk even took pictures. I got a lot of news from Dave Winer on Twitter, see how I get my news?

What does it take for Hugh to draw on the back of my business card some art or a caricature? Anyone know what I need to bribe him with?

I hope to see you there…afterwards, I’ll be heading to Kris Tate’s new pad in SF, he’s turning “nearly 30”. (not really, but you get the idea)

Dear Speaker,


Dear Speaker,

While I’m honored you read my blog, and think highly of what I publish, I would really appreciate if you would reference me or cite me in your presentations.

It’s a professional courtesy to cite others, especially if they’ve worked hard to get the knowledge that they have. Also, it adds to your credibility, as third party sources can validate your point. Since we’re in a very open community, people talk, and people will find out anyways if you use someone’s work without their permission.

I certainly encourage you to use this information I share to grow, be better, and to improve web strategies, I certainly would appreciate if you would reference me going forward.

Professionally and Appreciatively,


Dear Oracle Bloggers, host a Lunch 2.0


Oracle Bloggers, I know you’re frustrated in not getting the respect you deserve, here’s an idea, I’m helping out with the Lunch 2.0 community, it’s a community event that different companies host in the web and tech space. There’s been a ton of companies that have hosted this event, upcoming ones will includes LinkedIn, a networking company, and I even hosted one last year for HDS.

Email me (on right nav) if you want details, I’ll help you get it done right, heck maybe PodTech can help you record the event on video, either way time to reach out to the community, meet other bloggers, make contacts and show your human side both on the blogosphere and in person.

Maybe Robert (my colleague) will have time to show up too. My title is “Director of Corporate Media Strategy”, it’s my job to help corporations with social media, I’m reaching here to you.

Update: One Oracle blogger doesn’t think this is such a good idea. Maybe you could swing by his blog and leave a comment. Be sure to read my comment, if you don’t agree, but sure to let me know. This conversation continues to grow, as Dennis Howlett is a guest blogger from Zdnet blogs.