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Industry News: LinkedIn gets a Community Evangelist

Categories: Community Marketing, Video, Voice of the Customer, Web IndustryPosted on March 26th, 2007

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(Left: Mario Sundar and Jeremiah Owyang)

LinkedIn, a social networking contact website is demonstrating how important customers are to them, as they’ve recently hired a Customer Evangelist. This role is appearing in many companies, I had such a role at Hitachi. Mario Sundar, a well-known Marketing blogger and thought leader has accepted the role.

What’s his mission? watch his video
I informally interviewed Mario on video, you can watch as he explains his purpose as a Customer Evangelist, Congrats Mario and congratulations LinkedIn, you’ll now have a better connection with customers, communicate more effectively and continue to put a human face on your company, you couldn’t have picked anyone more friendly and genuine than Mario.

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  • Thanks, Jeremiah, for your kind words.

    As Shel said, now I've my task cut out for me. Time to get started...
  • Hey buddy,

    The Title has a minor typo. Loved your community post. You'll be hearing shortly from my blog :)
  • What's the typo?
  • I'm relatively new to both blogging and LinkedIn Network. However, I'm experienced in corporate America ... and it is always a good thing when a company recognizes the importance of the CUSTOMER in their efforts. Good luck Mario!

    peace,
    Villager
  • J,

    It says LinkinIn instead of LinkedIn :(

    Villager,
    Looks like you've got it. I think for any company -- from Fortune 500 to startups, the customer is paramount. Here's another blog that'd make a lot of sense to you: http://customerevangelists.typepad.com/.

    BTW, nice pic :)
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