Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

Industry News: LinkedIn gets a Community Evangelist

March 26th, 2007 | Category: Voice of the Customer, Community Marketing, Video, Web Industry

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(Left: Mario Sundar and Jeremiah Owyang)

LinkedIn, a social networking contact website is demonstrating how important customers are to them, as they’ve recently hired a Customer Evangelist. This role is appearing in many companies, I had such a role at Hitachi. Mario Sundar, a well-known Marketing blogger and thought leader has accepted the role.

What’s his mission? watch his video
I informally interviewed Mario on video, you can watch as he explains his purpose as a Customer Evangelist, Congrats Mario and congratulations LinkedIn, you’ll now have a better connection with customers, communicate more effectively and continue to put a human face on your company, you couldn’t have picked anyone more friendly and genuine than Mario.

8 Comments so far

  1. Bloggers For Hire » Blog Archive » LinkedIn Hires a Profeesional Blogger March 26th, 2007 7:29 am

    […] They call him their Community Evangelist.  After only a year of experience, Mario Sundar has now taken over the position as a professional blogger with LinkedIn.  One year sounds like a very short period of time to become the lead blogger for a company such as LinkedIn, but in real world time, one year is basically a veteran.  Mario was brought into the blogosphere by another blogging evangelist and a blogger I have been reading for a long time, Jeremiah Owyang.  Jeremiah is also a lead blog evangelist for PodTech.  Jeremiah states: […]

  2. Mario Sundar March 26th, 2007 9:41 am

    Thanks, Jeremiah, for your kind words.

    As Shel said, now I’ve my task cut out for me. Time to get started…

  3. Web Strategy by Jeremiah » Understanding the Community/Evangelist Role, and profiles of a few of my Favorite Folks March 26th, 2007 10:25 am

    […] Martin McKeay - StillSecure Martin is a personal friend of mine, and has recently started as the Security Evangelist for StillSecure a security solutions company. While still too early to sing any praises, we’ll keep an eye on him. Martin is a Security Blogger “A-lister” Podcaster, VideoBlogger, and Speaker. Mario Sundar - LinkedIn Mario announced his succession as the Community Evangelist at Linkedin a few hours ago. […]

  4. Mario Sundar March 26th, 2007 5:53 pm

    Hey buddy,

    The Title has a minor typo. Loved your community post. You’ll be hearing shortly from my blog :)

  5. jeremiah_owyang March 26th, 2007 6:15 pm

    What’s the typo?

  6. Villager March 27th, 2007 6:51 am

    I’m relatively new to both blogging and LinkedIn Network. However, I’m experienced in corporate America … and it is always a good thing when a company recognizes the importance of the CUSTOMER in their efforts. Good luck Mario!

    peace,
    Villager

  7. Mario Sundar March 27th, 2007 11:29 am

    J,

    It says LinkinIn instead of LinkedIn :(

    Villager,
    Looks like you’ve got it. I think for any company — from Fortune 500 to startups, the customer is paramount. Here’s another blog that’d make a lot of sense to you: http://customerevangelists.typepad.com/.

    BTW, nice pic :)

  8. Web Strategy by Jeremiah » LinkedIn lives the Silicon Valley dream, celebrates “In the black” party May 20th, 2007 3:33 pm

    […] LinkedIn has quietly kept to itself over the past few years and has emerged a winner, thanks to Mario Sundar, LinkedIn’s community evangelist for inviting us to this wonderful gala of fine food, wine, cheese, and decadent chocolates at San Francisco’s ferry building. […]

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