The Four Things that People do Online

Posted on March 21st, 2007 in: User Experience

This is an older article, but it’s still relevant, Dirk Knemeyer, documents that There Are Only Four Things That People Do On the Web

Those include:

  • People use the web to learn
  • People use the web to feel
  • People use the web to connect
  • People use the web to trade

    • I can think of so many corporate sites that just focus on learning and trading, they miss out on feeling and connecting. Some of the more successful corporate web strategies involve customers connecting to employees, prospects, or other customers, all signs of successful community building.

    What happens next as technology advances, is there yet another human desire not yet fulfilled? Does this also apply to mobile use of the web, how about marriages of TV and Web (IPTV)?

    Filed under: User Experience  
    • http://www.marketersstudio.com David Berkowitz

      Jeremiah, while you talk about some sites missing out on some elements, if a site does just one amazingly well, that’s all it needs.

    • http://marksmotos.com luisse hann

      Hi! Thanks for all your articles. They are all helpful and informative, sometimes entertaining.

      Anyways, my friend just started his website 5 months ago…. http://marksmotos.com

      At the moment the site is doing pretty good. We are getting hits averaging 200,000/month. It’s an online classifieds for used motorcycles.

      Can you give us any advice on how to make our web advertising more successful?

      Thanks,
      I really appreciate it.

      Luisse
      marksmotos.com
      San Francisco

    • pmem

      <object width=”425″ height=”344″><param name=”movie” value=”http://www.youtube.com/v/kjDDfTzABSQ&hl=en_US&fs=1&”></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/kjDDfTzABSQ&hl=en_US&fs=1&” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”425″ height=”344″></embed></object>