Who is a “Web Strategist”
This term is starting to emerge more often, I’m hearing that more folks are starting to put it into their resume, including a former manager of mine, cool. But what exactly is a Web Strategist? I’ve defined Web Strategy as the role as someone who is responsible for the trilogy (users, business, and tools) of a website’s long-term direction.
In many companies, this role is found in several titles, which could include: Web Product Manager, Web Product Marketing Manager, Web Marketer, IT Director, Marketing Director. Focused experts in a variety of other specific practices are also responsible for Web Strategy, such as User Experience Analysts or Designers, Demographic/Segment focused Marketers, and Lead Developers/Engineers, just to name a few.
Don’t limit this role to just the public facing website, as similar roles are needed for one’s partner extranet, customer extranet, and employee intranet.
As it ends up, several people in every company are responsible for Web Strategy, and probably have never stopped to realize it.
3 Comments so far
Leave a reply
[…] This blog is intended as a resource for professionals that are responsible for the long-term planning of a website (How to find out if you a Web Strategist at your company). While not a Web Design blog, web strategists need to make decisions, dictate budget, or approve web design projects. A client recently asked me for some resources for Web redesign for their website, well actually, they wanted to know of some firms that do this, I have started a voluntary list, but realize there’s quite a few steps that occur before and after dealing with a web design services company. […]
[…] I’ve collected some of the helpful posts in my weekly Web Strategy research, read below. What’s a Web Strategist? Find out some of the characteristics. […]
[…] Here are the high-level concepts that I gathered. This is the perspective of a Web Strategist, an individual who is responsible for long term decisions of a website. […]