Web Strategy: Understanding Web Design Pricing

I’ve notice quite a few posts about blog design recently, from these 10 beautiful blog designs, from these 45 selected ones, I’m impressed with what Ars Technica has recently done. One thing for sure is that everyone wants to have a great blog design. I’ve had similar discussions with Hyku’s Josh Hallett, well known blog designer among the tech blogosphere.

Even with RSS being a common way how people read your content, having a web or blog design that represents you is important. This is why USA Today and other newspapers are undergoing massive web redesigns to meet the changes of social media.

I’m frequently asked by contacts, friends, and family to provide recommendations for web designers as well as web design pricing. Since the answer always “depends” I’m going to link to a few resources that will help those that want to know more learn about what to look for in web design, service, and what to expect for pricing.

One can never put a price on having a storefront on the web, it’s something necessary for the smallest of businesses, doing it right, or doing it so it matters is a completely different discussion.

Of course, developing and documenting the goals of a website is the first step, but that’s a discussion for another time. Emily Chang has some interesting design philosophy. Ian from Portive has a book that I reviewed on the subject. Whether your a designer or a customer seeking web design, here’s a few articles to read before engaging in those discussions:

Web Design Pricing Resources to read before talking money:

4 Steps To Effective Web Design Pricing

Here’s how one clever web designer priced out his/her worth

How much should a Design Cost?

Blog Design discussions.

Per Page, Per Hour, Per Project
An over simplified view of web design, if you’re expecting to piece together a web strategy this way, your website will reflect the attention you’ve put into it.

14 Point Web Design Checklist (and a way not to get repeat customers)

Somewhat related in a humorus way, this list of web design punishes the ignorant client, personally, I’d rather inform and educate them, isn’t that why they called you? It’s tagged “humor” so I get the joke.

Leave a comment if you’ve other resources for either clients or designers should know about pricing web design services.

If you’re seeking a Web Design company, see this list here. If you’re a Web Design company, feel free to leave a comment promoting your work on this post.

  • What pricing depends on:
    1. Scope of project- what all are we doing
    2. Length of project- is this a one time deal, or a continuing contract? Also, what is the potential for long term work if this goes well.
    3. Integration with other services- just design, or ecommerce as well? What about SEO, PPC?

    Portent Interactive

  • IMO:

    Web Pricing depends on the following:-
    a) Type of project ie, social, products selling or branding, ecommerce
    b) Complexity of the project
    c) Length of time taken to complete.
    d) Long term or short term relationship
    e) Experience of the web designer


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  • I prefer to work on project basis even if I know that in some cases working on hourly basis would mean a biggest income…

    My clients has to know exactly [!] how much they have to pay for a certain service.

    If the design and/or development takes more than I expected… it’s my problem.


  • When I work on a project basis I find it hard some times for clients to understand that any extra work (not part of the original plan) is not covered in the original budget…some times is easyer just to go by the hour.

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  • Best idea is to apply a marketing approach… like this:

    you pick up at least 10 (maybe) companies-competitors in the same niche as you are… check up their rates… and think of the concept you would like to offer on the e-market… hi rates will surely frighten customers, very low ones – wont give that much trust to the company…. do the golden middle is that you better offer rates a bit lower that your primary competitors have… and offer “better quality” and as a bonus for example some other free service, which will not take you much time providing it..

    That is how I see it atm…

  • One thing should be in every customer's mind: cheap doesn't mean quality, but for expensive the same principle applies…

  • 2jecommercewebdesign

    Additional work after approval of the original website plan is always a problem for me, clients often find extra features and new ideas along the way and not always expect it to increase the price, however we now have a clear pricing structure and detail any extra clearly that would accur so the client is very clear on what the cost will be and potentially be.

  • Thanks a lot! I am just learning Information.
    Php and this was very easy to follow and helped a lot.
    You really took time to explain every little bit.
    Thanks again.

  • When it comes to web design pricing it really “depends” upon the creation of the website including the website url extension (.php or .asp) .asp is more expensive than the .php type. The design and labor I guess is being paid but it's good if the service will offer unlimited revision of the design so that the client may feel the convenience with the service.

  • I think web design prices depends on many factors like
    – If its HTML or CSS Web Design
    – How much use of Programming
    – Are you going to add any plugin or modules
    – Its custom CMS or use of ready made open source CMS

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  • Do you know what web designing and development services can do for you? In this day and age, if you do not have a website, no one knows who you are. Your website is the face of your company on the Internet, and for this reason it needs to be tightly integrated with the rest of your marketing communication.

  • Do you know what web designing and development services can do for you? In this day and age, if you do not have a website, no one knows who you are. Your website is the face of your company on the Internet, and for this reason it needs to be tightly integrated with the rest of your marketing communication.

  • Really nice article, pricing for website design can be tricky but I rather find it easier to charge people on estimated on time taken, not really the best way of doing it since you can actually run into many designing problems but again.. customers like prices upfront and not hit with a bombshell afterwards. Good Post

  • Hi,

    friends, firstly I want to thanks to all of you for giving nice comments on this post. And It article offers great news for us.

  • I am very pleased to find this blog. I want to thank for your time for this wonderful read!!! Keep Sharing, I’ll surely be looking for more.


  • Excellent info.I appreciate your work and truly informative.Thanks for the share.

  • Great article Jeremiah, thanks for sharing.