Please note that Pew’s research is only American centric. I’ve some other data on global usage, and quite a few posts tagged “Web Usage” This data is helpful, I’m actually blogging it really more for my own personal archiving purposes, as I sometimes have to pull these stats up for our clients. I can recall when I was asked; “so how many people really read blogs”, this would have been helpful.
Although there were no ads in rotation, apparently this advertising system pulls content from the internet, and I’m sure it could be easily customized for the crowd of any given event.
For those who’ve been in the bay area a few years, Illusions used to be the “edge” nightclub, which I went to (but only once, ok maybe twice, but don’t tell anyone) while in college. Apparently I’m not the only one who found this interesting, Joe did some research too.
If I were to give this system the ol’ Web Strategy treatment, I could say:
“The Eye Spy Advertising client is a unique web-based contextual delivery channel that engages captive users with disruptive content with 0% user opt-out”
At PodTech we love videobloggers. We love them so much that we even created an awards show called the Vloggies. This week at STIRR, I saw Justin, who had a camera in his hat. I immediately approached him and wanted to find out more. He let me interview him, in which I learned that he’s creating a 24/7 reality show in SF where he’s going to live cast his life to the web. His site is not quite live, but the premise is sure interesting.
(Left: Scott McNealy, Co-founder of Sun shares with web startups the secrets to his success)
Sun continues to aims for Web Startups
As someone focused on the Enterprise Web Space, I’ve been watching this market, in fact I was on point for this on behalf of Hitachi Data Systems before I came to PodTech. I helped to coordinate a dinner with the CEO and CTO of Hitachi and some local Web 2.0 companies, and I saw what Sun was doing, they’re moving fast.
Scott insisted how their OS is open, free, and there is no lock down or lock in. They want the emerging web marketing to grow into their systems. Although Scott’s time was limited he was very engaging, warm and human in his presentation. One of this first lines was “wow everyone looks so young”. Perhaps in response to Valleywag’s thrashing of chains.
I remember when Sun launched the Thumper server (part web and storage server) and did some creative marketing, but I don’t think it took off.
Peter Kim notices that for those that participated in the informal survey that we’re inversely related to where advertising is spent”
“What’s notable is the fact that these early adopters are engaged with media channels in inverse relationship to the amount of advertising money being spent therein. In other words, they’re spending the most time where the least amount of advertising dollars are focused….
Yup, Peter, you are so right, in fact, I may have subconsciously or consciously chose media where there is little noticeable advertising (although I see non-stop marketing and storytelling). One other factoid Peter, in the workplace in North America, Internet is THE primary medium. At home, TV is one, closely followed by the Internet. I wouldn’t place too much money on TV however, Internet Uncle Steve Gillmor says TV is Dead. I predict they are both engaged and will bear a new child, that resembles both mom and dad.
Why is there less Ad dollar burn for the mediums I consume? This could mean that there’s a tremendous opportunity for advertisers to spend money on the internet, OR, it could mean that internet advertising is very efficient and lower costs may yield higher success.
The community that gathered had the opportunity to meet with some great product teams from Yahoo Publisher Network (which can make you money bloggers), MyBlogLog (which I use), and Yahoo Pipes (which I compare and contrast) group. There were some interesting conversations (a few pushbacks). I learned that MyBlogLog doesn’t pull reader data, and apparently “RSS never took off”. (and in some ways, I agree) I was able to cruise to the cafeteria and cafe, and check out this building, I’ve not been there since 2003, it was really a blast from the past.
Here’s where I get all my information for this blog Web Strategy:
This is a viral video that was created by PushOn, A Web Marketing company in the UK, that appears to focus on Search Marketing. Being an American some of these terms like “Bollacks” are funny. Spinning logos.
I’m hoping to start this meme, that others will join in and share their media consumption diet, in hopes, that we’ll start to learn how they get information or be entertained. I’ve sort of mixed up mediums, and media types, but after some thought, that’s the best way to organize it.
My Media Consumption Diet (most used at top, least used at bottom):
Web: This is primarily where I get most of my news. I get my news from my Feedreader, I’m plugged into 160 subscriptions, but some of those are news feeds, techmeme, digg, and scoble’s shared feed (an incredible filter). I rarely go to ‘news sites’ like CNN, MSNBC, NYT, like I used to, although for a while, I was subscribed to Al-Jazeera and BBC to get other perspectives.
Music: I listen to Pandora at work, sometimes at home. I play CDs in the car most of the time, rarely listen to the radio. Used to have XM radio but canceled it in my car as the sound quality was crap. (I have ‘dog’ ears, after playing music starting at the age of 4) Sometimes I plug in the iPod while driving (but haven’t done that as much as the sound quality is not that great)
TV: I rarely turn on the TV, in fact, I only watch it if my wife has it on at home. I’d prefer to turn it off and turn on music (rarely radio, most often MP3, or Pandora, as I have my computer hooked up to my PC). We recently got comcast ondemand at home, that’s interesting. We don’t have Tivo. I really don’t watch TV, it was just last year that we got cable. Like most Gen Y (I’m Gen X) I use the computer in the foreground, and the TV is on in the background.
Communication: I access my email via my laptop. I have a 3G card now (thanks PodTech), or wifi at home. I have a LG phone where I check techmeme and personal mail while mobile. I’ve removed IM from my life as much as possible. I’m experimenting with Twitter but don’t think to use it all the time.
Update March 15, 2007:
I’ve starting to use Twitter more and more, and it’s cutting into my feedreader consumption.
Movies: We sometimes like to watch movies at theaters, which I tend to focus completely on, as they tend to be higher signal to noise, minus the ads forced during a theater experience. We used to rent movies from netflix and even the in-store blockbuster, but now that we have ondemand, we may just shift to that.
Magazines: I get Business 2.0, Wired, Forbes at home, and like them as they help to give summaries, and sometimes in-depth stories. I sometimes like the ads, as I can determine who’s got budget (A marketing hunt trick). I rarely find the news as ‘breaking news’ but often a symbol that the buzz I’ve already been reading about for a month or two is actually getting traction.
Books (Just added this as an update)
Yes, I read about 6-12 books a year, most are web or business related, I rarely read fiction. Yes, I find these books enjoyable, and many authors send me copies, which I often review from my blog. Often, I read these books while on travel.
Newspapers: What’s that? I was in the New York Times two days ago, and I didn’t even buy the physical paper.
What’s your Media Consumption Diet?
I’m signaling to Calacanis, Loren, Scoble, Martin, Pirillo, and all my contacts at the Media 2.0 workgroup to share how they get their information. Or if you don’t have a blog, leave a comment to your media consumption diet.
Update: Quick Analysis by Peter Kim shows that our diets are void of advertising dollars, does that mean that web advertising is efficient, or that I’m avoiding it?
Update Feb 27th: Folks are sharing their diets, you can see all of the blogs linking to this post from Technorati. Not a surprise that bloggers consume most of their content via the feedreader or the web, and overwhelmingly, most have newspapers at the bottom of the list. Over time, we should be able to see some real patterns in media consumption, this really will help those in the web and media industry to deliver the right tools.