Social Media at the Customer Reference Forum: April 23-25th in Berkeley
It’s no mystery that I write this website for Corporate Marketers who use the web (that is my background for 7 years, this is my first time at a small startup), there’s a real need for sharing and learning as a single community. A few weeks ago, I wrote a very lengthy post, it was really a white paper of sorts, where I discussed the Impacts of Social Media on Customer Reference Programs.
I’m very excited to go into details about that post, as well as related tactics and strategies as a speaker at the Customer Reference Forum. If you know someone at your company that’s involved with Customer References, Loyalty, Customer experience, or General Marketing, I encourage you pass them the link to their site. The Customer Reference Forum event is on April 23-25 in Berkeley, CA (just outside San Francisco), looks like I’ll be joined by Ben and Jackie, (among others) both whom I can’t wait to meet.
(Update: Bill Lee of the Customer Reference Forum has a unique blog on the topic, including some Q&A of some thought leaders in the space)
Also that week, I’ll be speaking at Ad-Tech, invited by Rohit on a business blogging panel. Steve Hall of Adrants will also be on that panel. More news of that to come.
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[…] Want to find out more, you may want to check out Jeremiah’s presentation on the “Rise of Customer Communities” at the Customer References Forum in April 23-25 at Berkeley. […]
Look forward to seeing you there.
Steve
I read your post on commenting on this. You bring ups some great points that I will address to the best of my ability:
Steve writes:
” * How do you make your customer reference community into a living thing, rather than being a ’stamp collection’ full of dusty, historic customer quotes?
* How do you convince the internal decision makers to take a risk with authentic, gritty, interesting, genuine voice of the customer deliverables?
* Ditto to take a risk by starting something they can influence but not always control?
* How do you then connect all of the above (and more) into a structured sales engagement process and demonstrate ROI?(remember, we work mostly in B2B)”
[…] As I move closer to the Customer Reference industry in anticipation for my speech, I’ve been working with Bill Lee the organizer to help him and his crew develop an Web Strategy to unite Customer Reference practioners online, in between physical events. […]
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