Comments on: Responding to Bad Press using Video, and Video Brand Hijacking http://www.web-strategist.com/blog/2007/02/27/responding-to-bad-press-using-video-and-video-brand-hijacking/ Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Sat, 20 Mar 2010 00:27:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: JcPenney Removes Racy Ad ‘Speed Dressing’ From Youtube « Social Media Meanderings http://www.web-strategist.com/blog/2007/02/27/responding-to-bad-press-using-video-and-video-brand-hijacking/comment-page-1/#comment-535570 JcPenney Removes Racy Ad ‘Speed Dressing’ From Youtube « Social Media Meanderings Thu, 26 Jun 2008 06:33:26 +0000 http://www.web-strategist.com/blog/2007/02/27/responding-to-bad-press-using-video-and-video-brand-hijacking/#comment-535570 [...] Brand hijacking? Elaborate PR stunt geared at going viral? Thoughts? [...]

[...] Brand hijacking? Elaborate PR stunt geared at going viral? Thoughts? [...]

]]> By: Adam Gershenbaum http://www.web-strategist.com/blog/2007/02/27/responding-to-bad-press-using-video-and-video-brand-hijacking/comment-page-1/#comment-535363 Adam Gershenbaum Thu, 26 Jun 2008 03:54:39 +0000 http://www.web-strategist.com/blog/2007/02/27/responding-to-bad-press-using-video-and-video-brand-hijacking/#comment-535363 The latest brand hijacking. JcPenney. http://www.youtube.com/watch?v=A527vngi6zo Apparently it was never approved by JcPenney. http://www.switched.com/2008/06/25/racy-fake-youtube-commercial-makes-jc-penney-turn-in-his-grave/ The latest brand hijacking. JcPenney.

http://www.youtube.com/watch?v=A527vngi6zo

Apparently it was never approved by JcPenney. http://www.switched.com/2008/06/25/racy-fake-youtube-commercial-makes-jc-penney-turn-in-his-grave/

]]> By: Social Media Strategy « http://www.web-strategist.com/blog/2007/02/27/responding-to-bad-press-using-video-and-video-brand-hijacking/comment-page-1/#comment-80688 Social Media Strategy « Wed, 15 Aug 2007 16:57:33 +0000 http://www.web-strategist.com/blog/2007/02/27/responding-to-bad-press-using-video-and-video-brand-hijacking/#comment-80688 [...] Responding to Bad Press using Video, and Video Brand Hijacking [...]

[...] Responding to Bad Press using Video, and Video Brand Hijacking [...]

]]> By: Web Strategy by Jeremiah » Welcome Marketing Profs Community! Resources for you http://www.web-strategist.com/blog/2007/02/27/responding-to-bad-press-using-video-and-video-brand-hijacking/comment-page-1/#comment-76618 Web Strategy by Jeremiah » Welcome Marketing Profs Community! Resources for you Thu, 09 Aug 2007 15:48:00 +0000 http://www.web-strategist.com/blog/2007/02/27/responding-to-bad-press-using-video-and-video-brand-hijacking/#comment-76618 [...] Blogging Online Video is great for your executives (a project to get started) Responding to Bad Press using Video, and Video Brand Hijacking Online Streaming Video Ustream: Jeremiah at Web 2.0 List of live streaming tools Social Media [...]

[...] Blogging Online Video is great for your executives (a project to get started) Responding to Bad Press using Video, and Video Brand Hijacking Online Streaming Video Ustream: Jeremiah at Web 2.0 List of live streaming tools Social Media [...]

]]> By: Roger http://www.web-strategist.com/blog/2007/02/27/responding-to-bad-press-using-video-and-video-brand-hijacking/comment-page-1/#comment-15989 Roger Sat, 03 Mar 2007 18:19:30 +0000 http://www.web-strategist.com/blog/2007/02/27/responding-to-bad-press-using-video-and-video-brand-hijacking/#comment-15989 For some unknown reason, KFC decided to remove the link to the video so that no longer works. I couldn't find it either on their site manually through the press center. One observation that was made over on the Influx Insights blog was why KFC decided to bury their video (when it was working) on their site instead of taking the public approach of putting it on YouTube and making it front and center like JetBlue did. Did you get a chance to see the Sony "How to Kill a Brand" video on YouTube? http://www.youtube.com/watch?v=R98qC0fd_1w You know your brand is in trouble when you have such crazed users HATING not just your product but also the employees of your company. I think Sony has a deep hole to dig out of this time. I've bookmarked you on my site interativedaily.com, look forward to reading more! For some unknown reason, KFC decided to remove the link to the video so that no longer works. I couldn’t find it either on their site manually through the press center. One observation that was made over on the Influx Insights blog was why KFC decided to bury their video (when it was working) on their site instead of taking the public approach of putting it on YouTube and making it front and center like JetBlue did.

Did you get a chance to see the Sony “How to Kill a Brand” video on YouTube? http://www.youtube.com/watch?v=R98qC0fd_1w You know your brand is in trouble when you have such crazed users HATING not just your product but also the employees of your company. I think Sony has a deep hole to dig out of this time.

I’ve bookmarked you on my site interativedaily.com, look forward to reading more!

]]> By: Felix http://www.web-strategist.com/blog/2007/02/27/responding-to-bad-press-using-video-and-video-brand-hijacking/comment-page-1/#comment-15426 Felix Wed, 28 Feb 2007 18:07:14 +0000 http://www.web-strategist.com/blog/2007/02/27/responding-to-bad-press-using-video-and-video-brand-hijacking/#comment-15426 Just finished Citizen Marketers - great read, I think you will enjoy it. Just that by the time books come out, most examples are outdated. But anyone coming fresh into the topic will enjoy. Just finished Citizen Marketers – great read, I think you will enjoy it. Just that by the time books come out, most examples are outdated. But anyone coming fresh into the topic will enjoy.

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2007/02/27/responding-to-bad-press-using-video-and-video-brand-hijacking/comment-page-1/#comment-15396 jeremiah_owyang Wed, 28 Feb 2007 16:25:54 +0000 http://www.web-strategist.com/blog/2007/02/27/responding-to-bad-press-using-video-and-video-brand-hijacking/#comment-15396 Sean, that's a great example. Thanks for sharing that one. Sean, that’s a great example. Thanks for sharing that one.

]]> By: Sean ODriscoll http://www.web-strategist.com/blog/2007/02/27/responding-to-bad-press-using-video-and-video-brand-hijacking/comment-page-1/#comment-15257 Sean ODriscoll Wed, 28 Feb 2007 04:11:35 +0000 http://www.web-strategist.com/blog/2007/02/27/responding-to-bad-press-using-video-and-video-brand-hijacking/#comment-15257 good stuff, wonder what you thought of the jetblue piece. I looked at a similar issue and tried to draw comparison in approach on traditional "response management" like Turner did with their recent guerilla marketing. http://communitygrouptherapy.com/2007/02/21/an-online-community-apologyjetblue/ Sean good stuff, wonder what you thought of the jetblue piece. I looked at a similar issue and tried to draw comparison in approach on traditional “response management” like Turner did with their recent guerilla marketing.
http://communitygrouptherapy.com/2007/02/21/an-online-community-apologyjetblue/

Sean

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