How Intuit created an Online Community for the elusive Small and Medium Business

I’m friends with Intuit folks, really great team over there. I read Avinash’s web analytics blog frequently, and spoke on a panel about Business Blogging with Paul Rosenfeld of Intuit. Great folks who get the web.

We all know about Intuit as having a successful online community. They’ve done quite a bit in the form of blogs, forums, and other types of community outreach programs.

The elusive SMB market is hard to identify, yet even to provide a web marketing strategy for. Quickbooks has done it, and is one of the great examples of how a thriving community is there. I even know of some small businesses that actually communicate and have done deals on the Intuit network. Intuit is an example of an online marketplace for the small and medium sized business.

You can hear how Scott Wilder (who also writes a killer blog) discusses how to navigate limited resources, the legal landscape, and internal and community cultures.

If you’re responsible for building or understanding online communities at your workplace, I recommend listening in. Scott discusses how they want to add video to their upcoming sites, I hope they reach out to PodTech to assist.

If you’re reading this in a feedreader, access the player directly. This player is sharable, and you can embed in your site as well. (click the Share button)

This entry was posted on Monday, February 26th, 2007 at 10:02 am and is filed under Community Marketing, Podtech, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.