Demographics of Internet Users –A sample of Pew’s Web Usage Trend Data
From Pew Research’s selected trend data:
Daily Internet Activities: Using the internet, email and search are top daily tasks Activities on the web: notice that (41%) read blogs, more importantly: Research a product or service before buying it (78%) From 20% - 70% adoption of Internet usage from 1996-2006 (PDF) Who uses the internet: Stats by age, sex, race, income and education. Looks like most Americans do, although there’s a significant dip in those with low advanced education and low income.
Please note that Pew’s research is only American centric. I’ve some other data on global usage, and quite a few posts tagged “Web Usage” This data is helpful, I’m actually blogging it really more for my own personal archiving purposes, as I sometimes have to pull these stats up for our clients. I can recall when I was asked; “so how many people really read blogs”, this would have been helpful.
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Where do you see the 41% reading blogs?
“Read someone else’s online journal, web log or blog” was pegged at 39%. But I think there’s a difference between social network blogs & blogs that are published on different platforms. I think the 39% is coming from folks that read blogs on social networks.
Note: Other reports say around 7-8% (read something on the Blog Business Summit blog).