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My Media Consumption Diet

Categories: Media 2.0, Web Advertising, Web Marketing, Web UsagePosted on February 22nd, 2007

I’m hoping to start this meme, that others will join in and share their media consumption diet, in hopes, that we’ll start to learn how they get information or be entertained. I’ve sort of mixed up mediums, and media types, but after some thought, that’s the best way to organize it.

My Media Consumption Diet (most used at top, least used at bottom):


Web: This is primarily where I get most of my news. I get my news from my Feedreader, I’m plugged into 160 subscriptions, but some of those are news feeds, techmeme, digg, and scoble’s shared feed (an incredible filter). I rarely go to ‘news sites’ like CNN, MSNBC, NYT, like I used to, although for a while, I was subscribed to Al-Jazeera and BBC to get other perspectives.

Music: I listen to Pandora at work, sometimes at home. I play CDs in the car most of the time, rarely listen to the radio. Used to have XM radio but canceled it in my car as the sound quality was crap. (I have ‘dog’ ears, after playing music starting at the age of 4) Sometimes I plug in the iPod while driving (but haven’t done that as much as the sound quality is not that great)

TV: I rarely turn on the TV, in fact, I only watch it if my wife has it on at home. I’d prefer to turn it off and turn on music (rarely radio, most often MP3, or Pandora, as I have my computer hooked up to my PC). We recently got comcast ondemand at home, that’s interesting. We don’t have Tivo. I really don’t watch TV, it was just last year that we got cable. Like most Gen Y (I’m Gen X) I use the computer in the foreground, and the TV is on in the background.

Communication: I access my email via my laptop. I have a 3G card now (thanks PodTech), or wifi at home. I have a LG phone where I check techmeme and personal mail while mobile. I’ve removed IM from my life as much as possible. I’m experimenting with Twitter but don’t think to use it all the time.

Update March 15, 2007:
I’ve starting to use Twitter more and more, and it’s cutting into my feedreader consumption.

Movies: We sometimes like to watch movies at theaters, which I tend to focus completely on, as they tend to be higher signal to noise, minus the ads forced during a theater experience. We used to rent movies from netflix and even the in-store blockbuster, but now that we have ondemand, we may just shift to that.

Magazines: I get Business 2.0, Wired, Forbes at home, and like them as they help to give summaries, and sometimes in-depth stories. I sometimes like the ads, as I can determine who’s got budget (A marketing hunt trick). I rarely find the news as ‘breaking news’ but often a symbol that the buzz I’ve already been reading about for a month or two is actually getting traction.

Books (Just added this as an update)
Yes, I read about 6-12 books a year, most are web or business related, I rarely read fiction. Yes, I find these books enjoyable, and many authors send me copies, which I often review from my blog. Often, I read these books while on travel.

Newspapers: What’s that? I was in the New York Times two days ago, and I didn’t even buy the physical paper.

What’s your Media Consumption Diet?
I’m signaling to Calacanis, Loren, Scoble, Martin, Pirillo, and all my contacts at the Media 2.0 workgroup to share how they get their information. Or if you don’t have a blog, leave a comment to your media consumption diet.

Update: Quick Analysis by Peter Kim shows that our diets are void of advertising dollars, does that mean that web advertising is efficient, or that I’m avoiding it?

Update Feb 27th: Folks are sharing their diets, you can see all of the blogs linking to this post from Technorati. Not a surprise that bloggers consume most of their content via the feedreader or the web, and overwhelmingly, most have newspapers at the bottom of the list. Over time, we should be able to see some real patterns in media consumption, this really will help those in the web and media industry to deliver the right tools.

Technorati Tag: Media Consumption Diet

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This entry was posted on Thursday, February 22nd, 2007 at 8:46 am and is filed under Media 2.0, Web Advertising, Web Marketing, Web Usage. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

43 Responses to “My Media Consumption Diet”

  1. I respond here.



    2. Posted by Brian Keith on February 22nd, 2007 at 10:33 am

  2. Keeping the meme alive!
    http://www.touchstonelive.com/blog/2007/02/my-media-consumption-diet.html



    3. Posted by Chris Saad on February 22nd, 2007 at 4:20 pm

  3. Jeremiah blogged this earlier today, and I responded early today, and now Jeremiah is #2 for “Media Consumption Diet” and my response is #5.



    4. Posted by Brian Keith on February 22nd, 2007 at 6:52 pm

  4. My Media Consumption Diet…

    …



    5. Posted by Network Security Blog on February 22nd, 2007 at 7:01 pm

  5. I posted about mine at blog o blog.



    6. Posted by zac on February 22nd, 2007 at 11:42 pm

  6. [...] Jerimiah Owyang, recently made a post on his blog about his media consumption diet which got me thinking of my own habits: [...]



    7. Posted by Words, pictures, sounds on February 22nd, 2007 at 11:46 pm

  7. “Media Consumption Diets” are as unique as fingerprints, herding one-like-minded group and getting faintly similar outcomes, doesn’t signal any sort of overall trend.

    It’s just gotten bigger, more distributional channels with more outlets…3 channels to 500, Sat TV and Radio, Web, DVDs, MPEGs…with increased informational mobility, Laptops, Cell Phones, PDAs. That’s normal progress.

    And sure more choices equals more fragmentation, but better targeting, hence more need for a media strategy if you are an advertiser. But so much common sense.



    8. Posted by Christopher Coulter on February 24th, 2007 at 7:17 pm

  8. [...] He really is. [...]



    9. Posted by 1938 Media / Jeremiah Is A Pain In My Ass. on February 25th, 2007 at 8:49 pm

  9. [...] A few days ago, I gave my media consumption diet. It’s interesting that a lot of my stuff is on Demand, and has few ads. Loren’s responded with much love on his video: [...]



    10. Posted by Web Strategy by Jeremiah » Loren Responds to my Media Consumption question on February 25th, 2007 at 8:53 pm

  10. [...] Jeremiah Owyang started a new meme: The Media Consumption Diet. Even though Jeremiah didn’t tag me, his question interests me enough to respond. Here are my media inlets: [...]



    11. Posted by How does it get to you? -- Chip’s Quips on February 26th, 2007 at 4:20 pm

  11. [...] In the last couple of months there have been a couple of times where I have been participating in the different memes that have been going on out there in the blogosphere and I must say that I have enjoyed them quite a bit not only from the perspective of getting to share some more stuff about myself that otherwise would not have been shared over here or elsewhere, but also from the perspective of getting to know some more about the folks who I keep reading on a regular basis. So with all that said, it looks like there is a new meme out there at the moment, started by Jeremiah Owyang, and which John Tropea has picked up and played along a couple of days ago. [...]



    12. Posted by E L S U A ~ A KM Blog by Luis Suarez » Blog Archive » Media I Consume - Another Weblog Meme I Got Into on February 26th, 2007 at 5:57 pm

  12. [...] Randy answers Jeremiah’s meme, as forwarded by me. Randy prefers email to feeds, a preference he shares with the ever-growing user base of his R|Mail product. [...]



    13. Posted by Chipping the web - drop it -- Chip’s Quips on February 27th, 2007 at 7:13 pm

  13. [...] Henriette tagged me on the My Media Consumption Diet meme and since I’ve b0een wanting to write about this I’ll take the opportunity and explain what am I using and why. [...]



    14. Posted by My Media Consumption Diet at blog.delaranja.com on February 28th, 2007 at 8:46 am

  14. Blogs I Read, Books I’ve Read, Podcasts I Listen To, …

    I’m starting a new series of posts later today about my media consumption habits and recommendations. I am frequently asked to recommend blogs, podcasts, books, and other media sources that I find interesting and useful. In part, this series was…



    15. Posted by Chip Griffin: Pardon the Disruption on February 28th, 2007 at 9:00 am

  15. [...] Last week Jeremiah asked people to share their media consumption diet. There were a number of responses. [...]



    16. Posted by How Do You Keep In Touch with Family and Friends? | Conversational Media Group Blog on February 28th, 2007 at 5:31 pm

  16. [...] Jeremiah Owyang also asked about media consumption as I wrote yesterday. Although this is not meant to be  scientific, it appears as that  within the meme,  participants are consuming media online, and it is consumed as RSS appetizers. [...]



    17. Posted by What Kind of Media Do We Call a TV Show on Fox News That is ABOUT Blogs? | Conversational Media Group Blog on February 28th, 2007 at 5:32 pm

  17. [...] Jeremiah Owyang has started a meme on personal media consumption and asked that others join in…Media 2.0 Workgroup members Chris Saad and Peter Kim,have posted responses and Brian Keith, Martin McKeay, Zac Echola also. So here goes, following Jeremiah’s format: (most used at top, least used at bottom) [...]



    18. Posted by Media Consumption Diet | Conversational Media Group Blog on February 28th, 2007 at 5:32 pm

  18. In the interests of adding a woman’s voice to the Media Consumption Diet meme, here are my media consumption habits: Web Teacher.



    19. Posted by Virginia on March 1st, 2007 at 8:39 am

  19. Radio (news/talk), Web (Slashdot, GMSV), Books (family issues, fiction), DVDs, magazines (World, National Review).

    I don’t watch broadcast or cable/sat TV, and don’t take any newspapers.



    20. Posted by RJ McCormick on March 2nd, 2007 at 1:08 pm

  20. [...] I przypomniała mi się gra nt. Jadłospisu mediowego. Jak się gra w gry na blogach to się gra :-) [...]



    21. Posted by Gra w Jadłospis « A weblog by Michal Matuszak on March 3rd, 2007 at 8:26 am

  21. [...] I’ve been on Twitter for a few weeks and have shared a few interesting pieces of info and learned quite a bit, in fact, it’s a great way to learn about people’s media consumption diets (here’s mine) as they’re sharing in real time what they are listening to, reading, or interacting with. [...]



    22. Posted by Web Strategy by Jeremiah » The Problem with Social Media Networks on March 4th, 2007 at 8:43 pm

  22. [...] I’ve been on Twitter for a few weeks and have shared a few interesting pieces of info and learned quite a bit, in fact, it’s a great way to learn about people’s media consumption diets (here’s mine) as they’re sharing in real time what they are listening to, reading, or interacting with. Damon Billian was over here today, I wasn’t able to convince him to use Twitter. Mario Sundar is here having dinner, he says he’ll “give it a shot”. I’ve not figured out how to get it to work with my mobile, I’ll spend some time later on that. I’m not really in a big rush to do so, as I don’t want to be hooked to it all the time, and most of the time I’m in front of my PC. Aside from the over saturation of social networks, there are problems with all these tools. Twitter is a really early adopter thing, I see many of the folks who I read their blogs and watch their flickr pics. I do wish however that there was an easier way to import contacts, either from email, flickr friends, upcoming friends, google groups or something. There’s a big need for a universal identity and network open metadata. There are TOO many profiles, Open ID needs wider adoption. I don’t really like LinkedIn (too many invites from folks I haven’t interacted enough with to say I’m ‘linked’ to them), I really believe that the blog is the best networking tool, it’s open to all (no login to read) anyone can leave a comment, and anyone can link to it. It’s also interesting that a majority of the adoption of Twitter is not from any mainstream or traditional marketing, it’s primarily done through the word of mouth network of trusted peers. Is this how the future of products will take off or not? Oh, and Damon says it’s a bit confusing my relationship with PodTech, so I hope to clear that up = I’m a full time employee that’s paid salary at PodTech. I serve our corporate clients as a social media resource, a consultant of sorts, provide education, guidance, and help them craft plans based upon what I know or did at Hitachi. Again, I’m a full time employee at PodTech. I updated my profile on the right side bar, hope that clears it up. [...]



    23. Posted by demo » Blog Archive » The Problems and Advantages with Social Media Networks on March 5th, 2007 at 5:16 am

  23. [...] Way iConsume Media March 5, 2007 Posted by Mario Sundar in blog conversation, social media. trackback Well, I thought I’d escaped the “media consumption diet” meme that my friendJeremiah had started a while ago. However, I was inadvertently tagged while having dinner with him, Damon and friends earlier today So here goes buddy… Let’s see how we compare: [...]



    24. Posted by The Way iConsume Media « Marketing Nirvana — by Mario Sundar on March 5th, 2007 at 8:23 am

  24. [...] I am tardy in responding to a challenge from Luis Suarez to reveal my “media consumption diet,” which is a popular meme started by Jeremiah Owyang that is circling the internets right now.  Guess I’ve been too busy consuming media this week to do much blogging but here goes: [...]



    25. Posted by Enterprise Web 2.0 » My Media Consumption Diet on March 5th, 2007 at 3:58 pm

  25. Check out my media consumption diet!
    http://www.passion2publish.com/2007/03/my_media_consum.html



    26. Posted by Bud Caddell on March 5th, 2007 at 4:31 pm

  26. [...] I just updated my Media Consumption Diet and added Twitter. Watch out however, this could be a hype fad. [...]



    27. Posted by Web Strategy by Jeremiah » How to get started on Twitter a Communication Tool on March 15th, 2007 at 4:45 pm

  27. [...] All that being said, I was tagged by Terry Starbucker for yet another “Meme”. The “My Media Diet Meme“. Since it could be construed as Working at Home on the Internet related (and I like and respect Terry), I’ll participate. Don’t get me wrong, I like to share links and provide added value for my readers, but personally I don’t think Most “Memes” provide much in the form of Value to the Reader. [...]



    28. Posted by Working at Home on the Internet on March 31st, 2007 at 11:01 am

  28. [...] Meme - A unit of cultural information, such as a cultural practice or idea, that is transmitted verbally or by repeated action from one mind to another.Memes are popular with people who blog. Currently there are quite a few making the rounds. I’m not sure why. Maybe it has something to do with the seasons. Joe, at Working at Home on the Internet, has passed one on to me, the Media Consumption Diet meme. Joe says he’s done it reluctantly, because he doesn’t see the benefit of memes to the readers of our blogs. Actually, Joe, they do have an indirect benefit. [...]



    29. Posted by A Communication, Information, and Entertainment Meme on April 1st, 2007 at 8:51 am

  29. my media consumption diet…

    I was tagged a few weeks ago by Tina Kreminski, at Omphaloskepsis, who was responding to a meme initiated here on Feb. 22. So, click to read the details of my media consumption diet:……



    30. Posted by Management Professor Notes II on April 3rd, 2007 at 9:07 pm

  30. [...] I was tagged by Starbucker a while ago … in a meme that was originally started by Jeremiah Owyang. [...]



    31. Posted by 1 - 8 0 0 - H A R T » HART’s Media Consumption Diet on April 4th, 2007 at 9:03 am

  31. [...] Time for our Monday Meme. Every week I post a blog meme and encourage other bloggers to participate. Memes are a good way to break blogger’s block and to “join the conversation.” The more bloggers talk to each other, instead of at each other, the more we can accomplish together. I noticed some of the 2k bloggers are doing the Media Consumption Diet meme inspired by Jeremiah Owyang. For example, 1-800-HART did it and thinks there are generational differences. Other bloggers have done it, too. Like a blogger from the Z list and a self-described “blogging dork.” Now it’s our turn. [...]



    32. Posted by Monday Meme: Your Media Consumption Diet · 2k Bloggers - a blog of bloggers blogging on April 9th, 2007 at 6:33 am

  32. My media consumption diet…

    Sandy Piderit recently posted her media consumption diet in an effort to share ideas and propagate the meme initiated by Jeremiah Owyang. As part of this effort, she tagged me to contribute….



    33. Posted by WEB DEVELOPMENT BLOG on April 10th, 2007 at 11:55 am

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    Robotraff.com is automatics selling system of traffic
    Only at us, You may choose country, categories and browsers version (for advanced). If you choose the traffic for buy then you must fill the order form at menu “Traffic panel”( You must resisted) and pay your order. (we accept more 15th electronic currency). After order is paid, you receive a special web links where you may watch a statistics of order. Customer, please pay attention minimal one order was been 1000 unique visitors (UV).
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    34. Posted by robotraff on May 3rd, 2007 at 12:02 am

  34. [...] While I sit at an out door patio in the sunny bay area catching up on email, I can’t but help be thankful I’ve cut IM out of my life. But then again, email is for old people like me. [...]



    35. Posted by Web Strategy by Jeremiah » Getting in front of the wave on May 6th, 2007 at 7:31 pm

  35. [...] Reading Jeremiah Owyang’s media consumption diet, I thought it would be interesting to do mine. As his is, it’s the most-used on the top; the least-used on the bottom. [...]



    36. Posted by My media consumption diet - blog - James Cridland on May 24th, 2007 at 2:48 pm

  36. [...] An interesting meme which has been travelling the blogosphere lately is people’s ‘media consumption diets’. I found this on Ian Forrester’s blog where he had written his media ‘diet’, however it was originally started by Jeremiah Owyang. It’s a detailed list and explanation of how individuals recieve and digest thier news and information, and generally get entertained. [...]



    37. Posted by Lloyd England » Blog Archive » My Media Consumption Diet on July 4th, 2007 at 9:16 am

  37. Hey!

    I am following this “media consumption diet” thread and am trying to suggest an idea of a Commfree Day - one day every month to be spent away from media and information technology. I have a post with more explanation about it and will be glad to hear what you and others think about it: http://thinkmacro.wordpress.com/2007/07/08/commfree-day/

    Thanks!



    38. Posted by Dima on July 8th, 2007 at 10:17 am

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    39. Posted by chinese girl on girl sex on July 10th, 2007 at 3:05 am

  39. [...] in Febuary, I was curious to see how people consume content, so I shared my media consumption habits, on this post, and encouraged others to share. I tagged five people, but only a few of them actually did it, and [...]



    40. Posted by Web Strategy by Jeremiah » Getting Viral on July 17th, 2007 at 2:50 pm

  40. [...] on the web side. She got it from Nancy White, and I ultimately traced it back to the originator, Jeremiah Owyang, who is one of those “tool” bloggers I should probably read a lot more [...]



    41. Posted by A Blogging "Dork" and His Media "Diet" : TerryStarbucker.com on December 22nd, 2007 at 3:17 pm

  41. [...] as James Gordon-Macintosh and a few others at Seventy Seven PR, but I know that Jeremiah Owyang was also talking about it months [...]



    42. Posted by Filtering Through the Static: My Media Consumption Habits » Thrilling Heroics on May 23rd, 2008 at 7:48 am

  42. [...] the 80/20 rule - focusing only on those key, high return tasks; managing information intake with media diets, strict email management and interruption avoidance tactics; and timeboxing (setting aggressive [...]



    43. Posted by 5 Minute Book Review - The Four Hour Work Week | Work-Life Innovation on June 29th, 2008 at 5:01 pm

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