Here's a pic of googly colored room. Notice the "vulture row" in balcony. I think they are googlers http://twitpic.com/1296hq 14 mins ago

My Media Consumption Diet

Categories: Media 2.0, Web Advertising, Web Marketing, Web UsagePosted on February 22nd, 2007

I’m hoping to start this meme, that others will join in and share their media consumption diet, in hopes, that we’ll start to learn how they get information or be entertained. I’ve sort of mixed up mediums, and media types, but after some thought, that’s the best way to organize it.

My Media Consumption Diet (most used at top, least used at bottom):


Web:
This is primarily where I get most of my news. I get my news from my Feedreader, I’m plugged into 160 subscriptions, but some of those are news feeds, techmeme, digg, and scoble’s shared feed (an incredible filter). I rarely go to ‘news sites’ like CNN, MSNBC, NYT, like I used to, although for a while, I was subscribed to Al-Jazeera and BBC to get other perspectives.

Music:
I listen to Pandora at work, sometimes at home. I play CDs in the car most of the time, rarely listen to the radio. Used to have XM radio but canceled it in my car as the sound quality was crap. (I have ‘dog’ ears, after playing music starting at the age of 4) Sometimes I plug in the iPod while driving (but haven’t done that as much as the sound quality is not that great)

TV:
I rarely turn on the TV, in fact, I only watch it if my wife has it on at home. I’d prefer to turn it off and turn on music (rarely radio, most often MP3, or Pandora, as I have my computer hooked up to my PC). We recently got comcast ondemand at home, that’s interesting. We don’t have Tivo. I really don’t watch TV, it was just last year that we got cable. Like most Gen Y (I’m Gen X) I use the computer in the foreground, and the TV is on in the background.

Communication: I access my email via my laptop. I have a 3G card now (thanks PodTech), or wifi at home. I have a LG phone where I check techmeme and personal mail while mobile. I’ve removed IM from my life as much as possible. I’m experimenting with Twitter but don’t think to use it all the time.

Update March 15, 2007:

I’ve starting to use Twitter more and more, and it’s cutting into my feedreader consumption.

Movies: We sometimes like to watch movies at theaters, which I tend to focus completely on, as they tend to be higher signal to noise, minus the ads forced during a theater experience. We used to rent movies from netflix and even the in-store blockbuster, but now that we have ondemand, we may just shift to that.

Magazines:
I get Business 2.0, Wired, Forbes at home, and like them as they help to give summaries, and sometimes in-depth stories. I sometimes like the ads, as I can determine who’s got budget (A marketing hunt trick). I rarely find the news as ‘breaking news’ but often a symbol that the buzz I’ve already been reading about for a month or two is actually getting traction.

Books
(Just added this as an update)
Yes, I read about 6-12 books a year, most are web or business related, I rarely read fiction. Yes, I find these books enjoyable, and many authors send me copies, which I often review from my blog. Often, I read these books while on travel.

Newspapers:
What’s that? I was in the New York Times two days ago, and I didn’t even buy the physical paper.

What’s your Media Consumption Diet?
I’m signaling to Calacanis, Loren, Scoble, Martin, Pirillo, and all my contacts at the Media 2.0 workgroup to share how they get their information. Or if you don’t have a blog, leave a comment to your media consumption diet.

Update: Quick Analysis by Peter Kim shows that our diets are void of advertising dollars, does that mean that web advertising is efficient, or that I’m avoiding it?

Update Feb 27th:
Folks are sharing their diets, you can see all of the blogs linking to this post from Technorati. Not a surprise that bloggers consume most of their content via the feedreader or the web, and overwhelmingly, most have newspapers at the bottom of the list. Over time, we should be able to see some real patterns in media consumption, this really will help those in the web and media industry to deliver the right tools.

Technorati Tag: Media Consumption Diet

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  • I respond here.
  • Jeremiah blogged this earlier today, and I responded early today, and now Jeremiah is #2 for "Media Consumption Diet" and my response is #5.
  • zac
    I posted about mine at blog o blog.
  • Christopher Coulter
    "Media Consumption Diets" are as unique as fingerprints, herding one-like-minded group and getting faintly similar outcomes, doesn't signal any sort of overall trend.

    It's just gotten bigger, more distributional channels with more outlets...3 channels to 500, Sat TV and Radio, Web, DVDs, MPEGs...with increased informational mobility, Laptops, Cell Phones, PDAs. That's normal progress.

    And sure more choices equals more fragmentation, but better targeting, hence more need for a media strategy if you are an advertiser. But so much common sense.
  • In the interests of adding a woman's voice to the Media Consumption Diet meme, here are my media consumption habits: Web Teacher.
  • RJ McCormick
    Radio (news/talk), Web (Slashdot, GMSV), Books (family issues, fiction), DVDs, magazines (World, National Review).

    I don't watch broadcast or cable/sat TV, and don't take any newspapers.
  • Check out my media consumption diet!
    http://www.passion2publish.com/2007/03/my_media...
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    Only at us, You may choose country, categories and browsers version (for advanced). If you choose the traffic for buy then you must fill the order form at menu "Traffic panel"( You must resisted) and pay your order. (we accept more 15th electronic currency). After order is paid, you receive a special web links where you may watch a statistics of order. Customer, please pay attention minimal one order was been 1000 unique visitors (UV).
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  • Hey!

    I am following this "media consumption diet" thread and am trying to suggest an idea of a Commfree Day - one day every month to be spent away from media and information technology. I have a post with more explanation about it and will be glad to hear what you and others think about it: http://thinkmacro.wordpress.com/2007/07/08/comm...

    Thanks!
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