New York Times on Online Video

Keith Schneider of New York Times interviewed me over the past few weeks regarding my personal thoughts to the growing online video and social media space. His article, primarily focused on the Diet Coke + Mentos phenomenon “Eepybird” gives insight how a small passionate content creator could impact global brands and capture 2 minutes of the world’s attention.


“Where there are eyeballs, there’s money,” said Jeremiah Owyang, the director of corporate media strategy for a media network in Palo Alto, Calif., PodTech.net. “Producers are putting interesting content on the Web that they’re getting paid for. It’s just the start.”

For some reason, hyperlinking to NYT is challenging, you can copy and paste the following URL at:

http://www.nytimes.com/2007/02/20/business/smallbusiness/20eep.html?ex=1329627600&en=ba4c7b7240085cc9&ei=5124&partner=permalink&exprod=permalink

It doesn’t take more than a small reaction to be well timed for the viral explosion to take off using the web.

  • http://www.web-strategist.com/blog/ jeremiah_owyang

    If you read the article closely you’ll see something interesting.

  • http://www.danielabarbosa.blogspot.com daniela barbosa

    hehe- this popped into my jeremiah owyang factiva folder this morning that i set up months and months ago. “Where there are eyeballs, there’s money,” love it.
    When you hit the front page of The Wall Street Journal i i
    will get you a plate also!

  • http://www.web-strategist.com/blog/ jeremiah_owyang

    I knew you would find this Daniela, that’s why I was so cryptic in the post, I was waiting to see who would find it first. I was thinking Sallie might find it, but you beat her to it!

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