New York Times on Online Video
Keith Schneider of New York Times interviewed me over the past few weeks regarding my personal thoughts to the growing online video and social media space. His article, primarily focused on the Diet Coke + Mentos phenomenon “Eepybird” gives insight how a small passionate content creator could impact global brands and capture 2 minutes of the world’s attention.
“Where there are eyeballs, there’s money,” said Jeremiah Owyang, the director of corporate media strategy for a media network in Palo Alto, Calif., PodTech.net. “Producers are putting interesting content on the Web that they’re getting paid for. It’s just the start.”
For some reason, hyperlinking to NYT is challenging, you can copy and paste the following URL at:
http://www.nytimes.com/2007/02/20/business/smallbusiness/20eep.html?ex=1329627600&en=ba4c7b7240085cc9&ei=5124&partner=permalink&exprod=permalink
It doesn’t take more than a small reaction to be well timed for the viral explosion to take off using the web.
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If you read the article closely you’ll see something interesting.
hehe- this popped into my jeremiah owyang factiva folder this morning that i set up months and months ago. “Where there are eyeballs, there’s money,” love it.
When you hit the front page of The Wall Street Journal i i
will get you a plate also!
I knew you would find this Daniela, that’s why I was so cryptic in the post, I was waiting to see who would find it first. I was thinking Sallie might find it, but you beat her to it!
[…] Movies: We sometimes like to watch movies at theaters, which I tend to focus completely on, as they tend to be higher signal to noise, minus the ads forced during a theater experience. We used to rent movies from netflix and even the in-store blockbuster, but now that we have ondemand, we may just shift to that. Magazines: I get Business 2.0, Wired, Forbes at home, and like them as they help to give summaries, and sometimes in-depth stories. I sometimes like the ads, as I can determine who’s got budget (A marketing hunt trick). I rarely find the news as ‘breaking news’ but often a symbol that the buzz I’ve already been reading about for a month or two is actually getting traction. Newspapers: What’s that? I was in the New York Times two days ago, and I didn’t even buy the physical paper. […]