Web Strategy: Using Folksonomies to improve your Marketing, Website, and even Search Engine Optimization (SEO)
A lot of folks (esp those in the Social Media industry like me) are at odds with the Social Media Optimization industry. I don’t need to name names, but if you’ve been paying attention to techmeme, you’ll know what I’m talking about. I want to shed light on some ways where ‘listening’ to your audience can actually help build a better vernacular and vocabulary on your website. Here’s a few resources that I ran across, that I find interesting.
Use Folksonommies to better understand your community, and then factor into building better Web Strategy
Understand Folksonomies, learn how to listen
It’s up to you to determine if you think this is ‘snake oil’ or not, but I see the value. A good web strategist should try to understand his community, listen very carefully and respond. This post is really focused on Folksonomies or natural language and tagging. Here’s some examples of Folksonomies if you’re not familiar with them. Now that you’re in the know, use those tools to find out how people are speaking, tagging, and sharing.
Keyword analysis tool: Good for figuring out instances in text body Understanding Tagging Folksonomy – How it Relates to Improving PageRank Web Strategy: Using Delicious for Marketing Research (my thoughts from a few months back
Folksonomies tell us (at no cost) how real people label, find, and think of content, this gives us yet another method to observe the user experience
Improve your Web Strategies
I don’t see anything wrong with using these tools to learn how to listen (yup, I’m flipping the telescope around) so that companies can better understand their audiences and communities. Now that you understand the real language that your real audience is using to think, tag, label, and navigate you can now build better Information Architecture, Marketing Copy, User Interfaces, and Taxonomies. It’s pretty simple, the community is telling you (and each other) how they think of content, it’s up for you harness this free information to build a website that matters to them.