More Players in the Online Data Storage Marketing, Enterprises and eCommerce companies move in

Categories: Data StoragePosted on February 11th, 2007

Because of my background working at a large Data Storage company and being a web guy, I’m watching how this market plays out. It’s assumed that this market is aimed at the consumer, small business. I predict it will move upstream to mid sized businesses, and then ‘lower value’ data may be a strategic play for enterprise customers.

The players:

EMC: Last week EMC has ~~hinted~~ confirmed at going towards Online Data Storage (by 2007). Update Sept 2007: EMC has acquired Mozy, online data storage backup.

Dell: The day I was able to video Michael Dell I learned that Dell is headed towards online backup and recovery

Microsoft
It’s now rumored from LiveSide that Microsoft is entering the online data storage space, more discussions on Techmeme.

Seagate: Seagate has eVault.

Amazon: We all already know about Amazon’s S3. They scored some data intensive clients such as SecondLife.

Ebay/PayPalThat makes another eCommerce company is in the market too.

Watching: I’m waiting to hear what Hitachi, Sun, IBM, and NetApp are going to respond, if at all.

Extra special Watching: Google’s expected to unleash it’s secret storage program Platypus. There’s lots of rumors floating around wondering what those massive secret data centers are going to do. One thing for sure is they need more power.

Many smaller players: There’s quite a few smaller companies that offer online data storage, I started a partial list here, but I doubt I’m going to keep it update. This could easily be in the hundreds and maybe thousands by end of year. Many companies will offer online data storage as a side offer. (like free checking)

I wrote an prediction that I believe that Online Data Storage companies will pay users to upload data, there was some disagreements with what I wrote, but I think my prediction is already starting to happen as Google is going to start paying people who upload video. That’s a start, and with the online office suite they’re building, it could extend to other content and media.

Check out this interesting backup review site, or read all my posts tagged “data storage”.

Update: I also find this all very interesting in light of Cisco’s acquisition of Five Across a SF Social Networking suite that has forums, blogs, and media sharing. If I were to extend this pattern to other websites maybe some big storage company should consider buying or investing in online media companies that have images, video, or other features.

Share This Post:

This entry was posted on Sunday, February 11th, 2007 at 7:31 am and is filed under Data Storage. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Joe didn’t “hint”. I was in the room and he *said* it’ll happen in 07.

Hindsight is a wonderful thing as looking back at it he all but served the VMware spinout up to everyone on a plate and we all missed it.

And I mean everybody.

Posted by Storagezilla on February 11th, 2007 at 9:52 am

Thanks Storagezilla

What do you mean by this:

“Hindsight is a wonderful thing as looking back at it he all but served the VMware spinout up to everyone on a plate and we all missed it.”

Posted by jeremiah_owyang on February 11th, 2007 at 10:39 am

I updated the post StorageZilla.

Posted by jeremiah_owyang on February 11th, 2007 at 10:45 am

If I recall one of the trades asked a question about spinoffs and Joe addressed the question saying that “off” was the wrong word, “out” would be better. He said a few other things and mentioned that we should take note of exactly what he said and how he said it. That was the first time I ever heard anyone at EMC respond to that type of question without a firm denial.

Less than 24 hours later EMC announced VMware was going to IPO with EMC retaining majority ownership. It was being spun out, not spun off. It was a Doh! moment for me when I read the press release at the same time everyone else did. Had I been more aware I would have had a scoop!

Posted by Storagezilla on February 11th, 2007 at 11:45 am

That’s more clear now, got it. Did you see I updated the post talking about the five across cisco buyout?

considering that EMC has documentum and other CMS related software to hardware this should be interesting.

Posted by jeremiah_owyang on February 11th, 2007 at 12:04 pm

EMC already has Documentum/SharePoint integration.
http://www.emc.com/news/emc_releases/showRelease.jsp?id=4638

Cisco are an EMC partner and Documentum is available in an embedded form.

http://www.emc.com/news/emc_releases/showRelease.jsp?id=4738

I know the question you’re asking. I’ve asked it. I just can’t tell you what the answer was. ;-p

Posted by Storagezilla on February 12th, 2007 at 7:53 pm

Oh Storage, why you tease?

Yes, EMC has all the ‘app hooks’

Posted by jeremiah_owyang on February 13th, 2007 at 5:48 am

[...] Enterprise Online Data Storage There’s only a few players here (and hundreds of small ones, that I don’t have time to list) of companies that offer Online Data Storage. I expect this list to double by the end of the year. Who will join? Yahoo, Google, Microsoft, IBM, and other large enterprise companies. [...]

Posted by Web Strategy by Jeremiah » Updating the “Living” posts and indexes on March 9th, 2007 at 8:54 am

[...] Social Bookmarking Over 25 services listed. Online Data Storage I’ve started a list of enterprise vendors hundreds of startups that offer online data storage as primary or secondary feature. [...]

Posted by Web Strategy by Jeremiah » Inventory Check: Social Media Software Industry on March 20th, 2007 at 6:51 am

[...] Yahoo! enters into the world of unlimited data storage Posted March 28, 2007 Just announced, one of the largest web companies, Yahoo! will offer their users with unlimited data storage starting May 2007. Jeremiah has been talking a bit about the online data storage industry as several companies large and startup have been entering. He argues that companies will pay us to use their storage…SURE, but we get paid at the cost of providing marketers with our personal information. I’m not too sure how the trade off works out, especially for those, like me, who hate telemarketers and giving my information away for free. Yet, I have a feeling this industry will be taken more seriously now that Yahoo! has joined the club…and who knows, maybe Hotmail will join too? [...]

Posted by Yahoo! enters into the world of unlimited data storage « e-Bizz by Christopher Salazar on March 27th, 2007 at 9:36 pm

[...] Amazon is not alone, I’ve a list of quite a few enterprise IT vendors that are also entering the online data storage industry, so please don’t forget those companies (who already have a large install base) [...]

Posted by Web Strategy by Jeremiah » Amazon S3 getting attention, ROI analysis underway on April 30th, 2007 at 10:57 am

[...] I like lists, it helps me to keep track, gauge and watch a market. I’ve done this for a few other industries such as Online Data Storage, Social Media Measurement, and White Label Social Networking products. [...]

Posted by Web Strategy by Jeremiah » A list of companies and services that provide live web video on May 16th, 2007 at 6:49 am

Hello! Good Site! Thanks you! cyraofsmhial

Posted by jvigbpyxbh on June 21st, 2007 at 10:54 am

[...] I’ve updated the industry list, please leave comments if you know of other movements in the industry. I predict ODS will be a feature for web application services, and will eventually be used for marketing intelligence of user data, as well as issued like “free checking“, if it continues forward, ODS companies will pay users to upload data. [...]

Posted by EMC acquires Mozy, updated the Industry List on September 23rd, 2007 at 5:04 pm

Yes, online storage / online backup service has become quite hot lately following EMC’s $76 million acquisition of Mozy, an online backup service startup. Well, $76 million is a huge number for a small company started less than 2 years ago, with only 300K users and a small amount of revenue. So that is interesting who will be acquired next? I have followed this industry for a long time, and have personally tried many different services. I know xdrive, mediamax, box.net and drivehq.com all have more users than Mozy and some of these companies have much better technologies / services than Mozy. For a detailed review of these services, please visit my web page:
http://backupreview.googlepages.com/default.html
http://ftpreview.googlepages.com/index.html

Posted by FTPReview on October 16th, 2007 at 2:25 am

Hi!

My name is Brenda. Another online storage site is http://www.space64.com which also offers a referral program that increases both yours and your friends storage size. Check it out.

Brenda P.
http://www.conciliaciones.net