How to Reinvigorate the Movie Theatre Industry

Most of the time, it’s hard to understand what Loren talks about, and that’s a shame since he’s a colleague of mine. Maybe it’s just me, but I get confused when he’s off interviewing turtles and monkeys on web 2.0 in Barbados but today he really hit something genius.



Why not show ‘long tail’ content in a ‘big head’ medium? I really think that Loren is onto something here. Maybe this could reinvigorate declining theater attendance.