Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

How to Reinvigorate the Movie Theatre Industry

Most of the time, it’s hard to understand what Loren talks about, and that’s a shame since he’s a colleague of mine. Maybe it’s just me, but I get confused when he’s off interviewing turtles and monkeys on web 2.0 in Barbados but today he really hit something genius.



Why not show ‘long tail’ content in a ‘big head’ medium? I really think that Loren is onto something here. Maybe this could reinvigorate declining theater attendance.

2 Comments so far

  1. Mindy February 8th, 2007 2:11 pm

    Loren is definitely onto something. I thought I’d also point out an interesting article about the movie theater industry that came out on The New Yorker a month or so ago, at http://www.newyorker.com/critics/content/articles/070108crat_atlarge

  2. Matt Jaynes February 8th, 2007 5:14 pm

    The monkey and turtles interview is hilarious! Love the chick in the background, “Hit it.” Awesome.

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