At Miami’s WeMedia Conference
Categories: Conference, Events, Social MediaPosted on February 7th, 2007I’ll be updating this post, so please continue to come back!
Wed Evening: Reception and Blogger Dinner
I’m sitting a swanky lounge in Miami, not too far from the University of Miami where tomorrow the WeMedia conference will be held. There’s a (some interesting folks coming) blogger dinner being held tonight, coordinated by Scrapblog who is one of the sponsors of the conference. There’s going to be over 40 folks here, it’s always interesting meeting those in person that you communicate with online.
This conference, which has strong focus on social media, stems from grassroots, citizen journalism and the intersection of web tools (my favorite topic). David Parmet (who I was able to video interview) is here, he’s helping out Scrapblog. Scrapblog just got covered by Techcrunch a few hours ago, they gave Nick at Techcrunch the exclusive story to the upcoming version. I’m sitting next to Josh Halett at dinner. Shel Israel, JD Lassica, Lisa Stone, are here.
I’ve got a few other video interviews lined up with folks that get Social Media, and how corporations can use them, so stay tuned over the next few days. I should have a video coming up soon of me interviewing Doc Searls, and I’ll be having dinner with Marc Cantor on Monday. Feel free to leave any comments that would make interesting talking points.
Thursday: Conference Day 1
It’s a gorgeous day here in Miami, in the 70s, sunny, much better than I hear in the bay area which apparently dumped quite a bit of rain yesterday. This conference is supposed to be a ‘community style’ or ‘audience lead’ discussion. Given the structure and setup, it’s not quite the same as an unconference. Most of my focus will be tied to Social Media, Business, and Web Strategy. For another perspective, see what Jemina Kiss (diligently live blogging directly in front of me) is sharing. Jason is giving us his live thoughts as well. I’m also reading the official WeMedia blog, specifically Tish’s post on Blogging and getting media literate. Ernesto is here as well, I video interviewed him, very interesting guy, he’s doing some great stuff.
Session 1: Community Forum
How communities real and virtual are changing through media. What are the new ways for people to use information, news and journalism to imagine their collective possibilities as communities, and to set and reach common community goals.
Merrill Brown, MMB Media, Shel Israel, Naked Conversations author, Lisa Stone, BlogHer, Rich Skrenta, Topix, Ian Rowe, MTV, Jan Schaffer, J-Lab.
Shel Israel sets the pace discussing how the next generation of works will be replacing the baby boomers in the workplace, and how physical boundaries are no longer as relevant in today’s network world Ian, who’s about my age (I’m of the MTV generation too) describes how MTV’s on demand audiences are moving so fast. One of their missions is to connect young people with similiar passions and goals. Rich: The internet is about “people talking to people”. Rich discusses the ‘bad apples’ we find in the internet (Trolls and detractors). Jan: Has a focus on bottom up journalist perspective. Suggests that hyper local websites have small passionate communities, often without an influence of a more traditional publishing method. Lisa: Gave great examples of how mommybloggers are getting involved, couch potatoes are no longer the norm, as everyone throws in their voice.
Interesting conversations of how internet content can be redistributed to offline mediums, esp paper. 123 million newspapers are printed, Shel wonders how many are actually read, and what percentage are read. Shel opens up in an amazing sermon. It’s not about one way messages, but collaboration, communication. For some reason, the power to his mic went out halfway during the sermon. Not on purpose I hope!
Interesting conversation: Is conversation a form of Journalism? Jan says no.
The big question or debate is around how will traditional journalists be part/lead/influence/learn/control communities.
Friday: Conference Day 2
Big media lost, confused, spinning, and won’t let go
This was one of my first dunk into a conference focused on the intersection of “traditional press/media” and “social media”.
There was quite a bit of confusion from this group, which was primarily journalists and folks from media. They don’t know how to fit, they don’t know what to do. To quote Mark Glaser is refreshing:
But this conference uses the “we media” moniker loosely, making the gathering a hotbed of broadcasters, newspaper folk, venture capitalists, and advocacy groups who all want to understand how they can dance the “we media” dance. Usually I insert a metaphor about square people in suits trying to look cool doing hip-hop breakdancing, but in this case the conference was kicked off today with a couple hip-hop videos, so my usual fiction was strangely coming true.
In fact, I recommend you read all of Mark’s rant.
I’m somewhat compassionate for the journalism industry, the power is shifting to the participants. Some folks in the room still feel they can command and control (Shel’s terms) but in reality, people/users/participants are already in charge and sharing amongst themselves. As soon as they figure out they have to ‘let go to gain more’ they’re in an even harder spot to figure out how to make money.
The Big Media and Journalism Industry understands the impact, but is still struggling to find how the fit into the picture
For us, it’s easy, we just do. We blog, get on podcasts, talk to people in our industry, go to events, organize our own events, create videos, share and learn. For us, it’s easy, we just do.









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Jeremiah Owyang
Silicon Valley
The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Forrester Research.













[...] Just sat down at the WeMedia Conference. People are still registering, networking, talking,etc.,etc. The hardest part is connecting to the UM Wifi for everyone as guests. Some of the most successful and smartest people in the the tech industry are baffled and shuffling around. The event should begin in 30 minutes or so. This is going to be a great event. Scrapblog is demoing their product today as well. Tech Crunch had a great post on them last night. Jeremiah Owyang is liveblogging the event as well. The Storer Auditorium is the same place we’ll be debuting Publictivity for the first time on March 7th. Oh, that’s right, an announcement: [...]
Posted by Publictivity.com Blog » LiveBlogging WeMedia on February 8th, 2007 at 7:57 am
I saw someone at the WeMedia conference that looked just like you - I guess your post confirms it was actually you. I have been reading your blog for about 4-5 months now. I will be at the event tomorrow…if I see you I’ll drop by.
Cheers,
Felix
Posted by Felix Leander on February 8th, 2007 at 12:10 pm
Felix
Please come say Hi, Here’s what I’m wearing and looking like today
http://www.flickr.com/photos/davidparmet/383858990/
Posted by jeremiah_owyang on February 8th, 2007 at 12:30 pm
I’ll look out for you tomorrow - had to go back to the office.
Posted by Felix Leander on February 8th, 2007 at 12:48 pm
[...] It was fascinating for me to observe as an outsider looking in to the world of journalism and traditional media at the WeMedia conference in Miami this week. My notes from day one are the same as my summary, now that I’m back at home. Social Media is impacting them in ways that some are having a hard time grasping while some have already figured out advanced adoption models. [...]
Posted by Web Strategy by Jeremiah » Big Media struggles to stay relevant with rise of Social Media, should analyze coexistence within Tech Industry on February 10th, 2007 at 8:14 am
[...] The most interesting thing to me at WeMedia wasn’t the conference itself, it was NewsTrust.net a non profit news aggregator. I ran into Rory and Fabrice the creators of NewsTrust at the WeMedia conference. It’s got at three layers or content filtering to bring you the news that you want, as I understand it, here’s the three layers that I know of. [...]
Posted by Web Strategy by Jeremiah » Could NewsTrust be a Digg Killer? (More layers of content filtering) on February 13th, 2007 at 5:11 am
[...] Web Strategy by Jeremiah » At Miami’s WeMedia Conference (tags: wemedia) [...]
Posted by Digital Caribbean » Blog Archive » links for 2007-02-17 on February 16th, 2007 at 6:18 pm
[...] I’m an outsider to the journalism industry, but having recently attended the WeMedia conference in Miami, I was able to make some interesting observations. This is an industry undergoing change. [...]
Posted by Web Strategy by Jeremiah » PodTech hosts “Progressive Journalists” fellows on March 1st, 2007 at 9:56 am
[...] I experienced first hand at Miami’s WeMedia conference “The big question or debate is around how will traditional journalists be part/lead/influence/learn/control communities.” [...]
Posted by Web Strategy by Jeremiah » The Marriage of New and Old Media on March 19th, 2007 at 6:12 am
[...] A few months ago, I visited WeMedia conference in Miami, wow the journalism industry could not agree on who’s in charge and what direction to go. John Furrier, our CEO recently hosted Stanford’s Innovation Journalism program at our Palo Alto HQ, in fact we were lucky to score some great members of that organization for a summer internship. The San Jose Mercury News realizes a new set of tools is available. We welcome them to the distributed and two-way conversation. [...]
Posted by Web Strategy by Jeremiah » PodTech + San Jose Mercury News: Mainstream and Social can play together on May 14th, 2007 at 6:49 am