I got a few minutes to chat with Matt Toll from Factiva which was acquired by Dow Jones over the cocktail hour after his presentation on Measurement. I’m watching this industry emerge when it comes to Social Media Measurement so it’s great to spend time with folks that are working to solve these problems.

We both observed that many of the folks at this Sales and Marketing conference (folks that were OUTSIDE of the tech bubble) were not paying attention to Social Media.

I like those Factiva folks, they put up with my feedback and we put together a roundtable that was great for their product research. See what his colleagues Daniela and Glenn wrote up. With all this thought leadership at Factiva and DowJones, I hope they do a podcast or video series soon.

Real time news is important for his clients, information happens so fast, news breaks, companies have to be responsive.

And yes, those are catuses (cactii?) behind us, we were in the desert in Phoenix.