Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

Video Interview: Ben Edwards, Social Media Practice Leader at IBM

Ben Edwards is an evangelist that I respect. He’s at IBM (a PodTech client) and been involved from the early days in helping to progress communications forward.

We talked about what it was like to help a culture open up using communication tools to reach customers. When I was building out my Social Media programs at my recent corporate employer, I often use IBM as a model for a large company that is progressive with communication.

Last week, I had the opportunity and privilege to speak with Ben on a panel on Business Bloggging. I was able to get a few minutes away and interview him regarding IBM’s social media strategies. They’ve deployed blogs, wikis, forums, events, and even have a few islands in SecondLife.

If you’re reading this in a feedreader, you can access the video directly by going to the PodTech site.

I’m starting to take my video camera with me to different tech events to interview folks, although IBM is a client of PodTech, this video was not paid for by IBM.


If you’d like to share this video on your blog, forum, or website, please click the orange share button and grab the code and embed.

3 Comments so far

  1. […] And if not, check out the following videocast that Jeremiah Owyang (Thanks, Jeremiah, for putting it together and for sharing it with us!) put together where over the course of six and a half minutes he gets to interview Ben Edwards on what IBM is currently doing around the subject of social software / media. So you would get to hear from Ben how IBM has been making use of weblogs, wikis, podcasts, videocasts, etc. etc. in order to help IBM employees share knowledge and collaborate with one another. […]

  2. Tomoaki Sawada February 1st, 2007 9:50 pm

    Jeremiah, thanks for your time to take this PROFGESSIOAL and informative video. Very intersting. Rgds

  3. jeremiah_owyang February 2nd, 2007 4:21 am

    Tomoaki

    Thanks, but I don’t know what you mean by “PROFGESSIOAL”? Huh?

Leave a reply