Comments on: ROI of Business Blogging is not a Myth. Reviewing Forrester’s “Calculating The ROI Of Blogging” http://www.web-strategist.com/blog/2007/01/31/roi-of-business-blogging-is-not-a-myth-reviewing-forresters-calculating-the-roi-of-blogging/ Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Thu, 18 Mar 2010 14:10:24 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: dental veneers http://www.web-strategist.com/blog/2007/01/31/roi-of-business-blogging-is-not-a-myth-reviewing-forresters-calculating-the-roi-of-blogging/comment-page-1/#comment-1157798 dental veneers Sat, 20 Feb 2010 19:02:32 +0000 http://www.web-strategist.com/blog/2007/01/31/roi-of-business-blogging-is-not-a-myth-reviewing-forresters-calculating-the-roi-of-blogging/#comment-1157798 Business related blogging could be really profitable like running a dental troubles blog by a dental hospital or a dentist could bring in new patients to them. Business related blogging could be really profitable like running a dental troubles blog by a dental hospital or a dentist could bring in new patients to them.

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]]> By: 27 Resources for Evaluating Blogging ROI - KoMarketing Associates http://www.web-strategist.com/blog/2007/01/31/roi-of-business-blogging-is-not-a-myth-reviewing-forresters-calculating-the-roi-of-blogging/comment-page-1/#comment-458359 27 Resources for Evaluating Blogging ROI - KoMarketing Associates Thu, 15 May 2008 22:01:43 +0000 http://www.web-strategist.com/blog/2007/01/31/roi-of-business-blogging-is-not-a-myth-reviewing-forresters-calculating-the-roi-of-blogging/#comment-458359 [...] Jeremiah Owyang - Reviewing Forrester’s “Calculating The ROI Of Blogging”, January 31, 2007 Selected Quote: Even if you don’t need to bring to the table an ROI metric, you [...]

[...] Jeremiah Owyang – Reviewing Forrester’s “Calculating The ROI Of Blogging”, January 31, 2007 Selected Quote: Even if you don’t need to bring to the table an ROI metric, you [...]

]]> By: Social Media FAQ #3: How Do I Measure ROI? http://www.web-strategist.com/blog/2007/01/31/roi-of-business-blogging-is-not-a-myth-reviewing-forresters-calculating-the-roi-of-blogging/comment-page-1/#comment-340830 Social Media FAQ #3: How Do I Measure ROI? Tue, 26 Feb 2008 14:55:55 +0000 http://www.web-strategist.com/blog/2007/01/31/roi-of-business-blogging-is-not-a-myth-reviewing-forresters-calculating-the-roi-of-blogging/#comment-340830 [...] shop, it was difficult to measure social media. For me, that all changed when Charlene posted the ROI of GM’s Fastlane blog (this was long before I even thought about working with [...]

[...] shop, it was difficult to measure social media. For me, that all changed when Charlene posted the ROI of GM’s Fastlane blog (this was long before I even thought about working with [...]

]]> By: Web Strategy by Jeremiah » Web Strategy: How to Measure your Social Media Program http://www.web-strategist.com/blog/2007/01/31/roi-of-business-blogging-is-not-a-myth-reviewing-forresters-calculating-the-roi-of-blogging/comment-page-1/#comment-40173 Web Strategy by Jeremiah » Web Strategy: How to Measure your Social Media Program Thu, 07 Jun 2007 15:02:31 +0000 http://www.web-strategist.com/blog/2007/01/31/roi-of-business-blogging-is-not-a-myth-reviewing-forresters-calculating-the-roi-of-blogging/#comment-40173 [...] Forrester’s analysis on Blog ROI: GM Blogs [...]

[...] Forrester’s analysis on Blog ROI: GM Blogs [...]

]]> By: Forrester Attempts to Measure the ROI of Corporate Blogging « Dimano Marketing http://www.web-strategist.com/blog/2007/01/31/roi-of-business-blogging-is-not-a-myth-reviewing-forresters-calculating-the-roi-of-blogging/comment-page-1/#comment-19747 Forrester Attempts to Measure the ROI of Corporate Blogging « Dimano Marketing Mon, 19 Mar 2007 19:38:03 +0000 http://www.web-strategist.com/blog/2007/01/31/roi-of-business-blogging-is-not-a-myth-reviewing-forresters-calculating-the-roi-of-blogging/#comment-19747 [...] Resources: ROI of Business Blogging is not a Myth. Reviewing Forrester’s “Calculating The ROI Of Blogging” by Jeremiah Owyang Corporate Blogging ROI: Now We’re Talking! by Mario Sundar Calculating ROI of Blogging is Easier than it Looks [...]

[...] Resources: ROI of Business Blogging is not a Myth. Reviewing Forrester’s “Calculating The ROI Of Blogging” by Jeremiah Owyang Corporate Blogging ROI: Now We’re Talking! by Mario Sundar Calculating ROI of Blogging is Easier than it Looks [...]

]]> By: Robert Park http://www.web-strategist.com/blog/2007/01/31/roi-of-business-blogging-is-not-a-myth-reviewing-forresters-calculating-the-roi-of-blogging/comment-page-1/#comment-17044 Robert Park Thu, 08 Mar 2007 20:21:06 +0000 http://www.web-strategist.com/blog/2007/01/31/roi-of-business-blogging-is-not-a-myth-reviewing-forresters-calculating-the-roi-of-blogging/#comment-17044 These comments have made me very curious as to what Charlene exactly says in this report. I think I'll have to buy. :) Attempting to set up blogs in a corporate environment right now, and I have to admit that it is a tough sell. These comments have made me very curious as to what Charlene exactly says in this report. I think I’ll have to buy. :)

Attempting to set up blogs in a corporate environment right now, and I have to admit that it is a tough sell.

]]> By: Web Strategy by Jeremiah » Defining “Engagement” http://www.web-strategist.com/blog/2007/01/31/roi-of-business-blogging-is-not-a-myth-reviewing-forresters-calculating-the-roi-of-blogging/comment-page-1/#comment-10907 Web Strategy by Jeremiah » Defining “Engagement” Sat, 03 Feb 2007 14:41:45 +0000 http://www.web-strategist.com/blog/2007/01/31/roi-of-business-blogging-is-not-a-myth-reviewing-forresters-calculating-the-roi-of-blogging/#comment-10907 [...] He suggests that it will be measured depending on the needs of every client or situation. I noticed that pattern upon reviewing Charlene Li’s recent Blog ROI report she sent to me. [...]

[...] He suggests that it will be measured depending on the needs of every client or situation. I noticed that pattern upon reviewing Charlene Li’s recent Blog ROI report she sent to me. [...]

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2007/01/31/roi-of-business-blogging-is-not-a-myth-reviewing-forresters-calculating-the-roi-of-blogging/comment-page-1/#comment-10699 jeremiah_owyang Fri, 02 Feb 2007 11:26:38 +0000 http://www.web-strategist.com/blog/2007/01/31/roi-of-business-blogging-is-not-a-myth-reviewing-forresters-calculating-the-roi-of-blogging/#comment-10699 You're absolutely right. Measurement must happen, even if it's not implicitly part of an ROI analysis. When I was managing the blogging program at a Fortune 1000, we were measuring, but not formulating specific ROI. We measured the impact, changes, and how the community responded to us in order to observe and improve our converastions with the community. (and from an 'ego' perspective, it's just dang addicting) Thank you Charlene! You’re absolutely right.

Measurement must happen, even if it’s not implicitly part of an ROI analysis.

When I was managing the blogging program at a Fortune 1000, we were measuring, but not formulating specific ROI.

We measured the impact, changes, and how the community responded to us in order to observe and improve our converastions with the community. (and from an ‘ego’ perspective, it’s just dang addicting)

Thank you Charlene!

]]> By: Charlene Li http://www.web-strategist.com/blog/2007/01/31/roi-of-business-blogging-is-not-a-myth-reviewing-forresters-calculating-the-roi-of-blogging/comment-page-1/#comment-10672 Charlene Li Fri, 02 Feb 2007 05:50:11 +0000 http://www.web-strategist.com/blog/2007/01/31/roi-of-business-blogging-is-not-a-myth-reviewing-forresters-calculating-the-roi-of-blogging/#comment-10672 Thanks for taking the time to read the reports so closely and for a very balanced review. There's one point you make that I would like to reinforce -- and that's the need to measure, even if you already have a vibrant blog and management is in love with it. That's because unless you understand the metrics that drive the "success" of your blog -- in whatever way you define it -- you can't improve it, or in the worst case scenario, understand when things are going south. It's that old saying, "you can't manage what you can't measure". Thanks for taking the time to read the reports so closely and for a very balanced review.

There’s one point you make that I would like to reinforce — and that’s the need to measure, even if you already have a vibrant blog and management is in love with it. That’s because unless you understand the metrics that drive the “success” of your blog — in whatever way you define it — you can’t improve it, or in the worst case scenario, understand when things are going south. It’s that old saying, “you can’t manage what you can’t measure”.

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