Branded Community Sites launched by Yahoo (Is this outsourcing your corporate web team?)

Categories: Community Marketing, Personalization, Social Media, VideoPosted on January 31st, 2007

My friends that work at Yahoo and I agree that Yahoo is more of a Media company than anything else, so this announcement comes at very little surprise.

Yahoo has launched some interesting community platforms that aggregate content from a variety of their properties. Check out their Nintendo Wii platform site, it: Pulls in videos, social networking from existing yahoo profiles, there’s also message boards, FAQs, Content, ratings, trackbacks (a form of a memetracker) ecommerce modules, Q&A with Yahoo Answers, all with the feel of the branded experience of Nintendo.

There’s quite a few social aspects to this platform, where interaction with other real individuals is part of the core concept.

Now that Yahoo is doing the job of Nintendo’s Web team, what will those web professionals do? Oh yeah, play more video games. Since there is going to be 100 more branded websites launched in the consumer space, perhaps other web developers at those brands can take some time off.

Is this web development outsourcing a threat to web teams at consumer branded corporations?

Did the Nintendo Marketing department bypass the Nintendo Web Director to make this play happen?

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This entry was posted on Wednesday, January 31st, 2007 at 10:09 am and is filed under Community Marketing, Personalization, Social Media, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

“Is this web development outsourcing a threat to web teams at consumer branded corporations?”

No. I would imagine Nintendo would still want a separate site created specifically by Nintendo. In addition, Nintendo has a pretty active community on Nintendo site. I would look at Yahoo!’s offering as something to augment the Nintendo brand & something that would assist in web search.

Posted by Damon Billian on January 31st, 2007 at 1:12 pm

Very recently, I wrote 4C: Yahoo’s Turnaround Formula, criticizing them for having haphazard offerings with no segmentation.

This announcement addresses some of my points, in that they are actually tying together various disjointed and haphazard properties around a particular brand, and creating an integrated experience.

I like it.

Posted by Sramana Mitra on January 31st, 2007 at 2:31 pm

Well if you like it Sramana, I love it.

Posted by jeremiah_owyang on January 31st, 2007 at 5:32 pm

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Posted by ::::renaissance chambara:::: » Blog Archive » Links for 2007-01-31 [My Web 2.0] on February 1st, 2007 at 5:00 pm

For example, Sonopia. Their approach make me feel we will have a lot of nice branded community networks soon. Anyway, thats the road. Mobile road.

Posted by tobto.org on September 24th, 2007 at 6:37 am

[...] one of those letters doesn’t come to us or any member of any BRANDED COMMUNITY we may be a member of. Because that would be bad for our BRANDED COMMUNITY. Such BRANDED [...]

Posted by LIKELIHOOD OF CONFUSION® » Blog Archive » Let’s brand together and make a BRANDED COMMUNITY! on August 1st, 2008 at 8:25 am