Branded Community Sites launched by Yahoo (Is this outsourcing your corporate web team?)
My friends that work at Yahoo and I agree that Yahoo is more of a Media company than anything else, so this announcement comes at very little surprise.
Yahoo has launched some interesting community platforms that aggregate content from a variety of their properties. Check out their Nintendo Wii platform site, it: Pulls in videos, social networking from existing yahoo profiles, there’s also message boards, FAQs, Content, ratings, trackbacks (a form of a memetracker) ecommerce modules, Q&A with Yahoo Answers, all with the feel of the branded experience of Nintendo.
There’s quite a few social aspects to this platform, where interaction with other real individuals is part of the core concept.
Now that Yahoo is doing the job of Nintendo’s Web team, what will those web professionals do? Oh yeah, play more video games. Since there is going to be 100 more branded websites launched in the consumer space, perhaps other web developers at those brands can take some time off.
Is this web development outsourcing a threat to web teams at consumer branded corporations?
Did the Nintendo Marketing department bypass the Nintendo Web Director to make this play happen?
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“Is this web development outsourcing a threat to web teams at consumer branded corporations?”
No. I would imagine Nintendo would still want a separate site created specifically by Nintendo. In addition, Nintendo has a pretty active community on Nintendo site. I would look at Yahoo!’s offering as something to augment the Nintendo brand & something that would assist in web search.
Very recently, I wrote 4C: Yahoo’s Turnaround Formula, criticizing them for having haphazard offerings with no segmentation.
This announcement addresses some of my points, in that they are actually tying together various disjointed and haphazard properties around a particular brand, and creating an integrated experience.
I like it.
Well if you like it Sramana, I love it.
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For example, Sonopia. Their approach make me feel we will have a lot of nice branded community networks soon. Anyway, thats the road. Mobile road.
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