[...] the corporate culture.  Well worth a read. Forrester’s Jeremiah Owyang has a great post on The Impacts of Social Media on Corporate Customer Reference Programs.  A lot of this advice is more relevant to larger BtoC type organizations but pay attention to the [...]

[...] Related:  Impacts of Social Media on Customer Reference Pages [...]

[...]  Impacts of Social Media on Customer Reference Pages Share This [...]

[...] suporte) web se espalhou para fora do seu domínio e resultados do Google. Você também sabe que clientes potenciais confiam na opinião de quem já é consumidor (e que é “como eles”) muito mais do que em marqueteiros, e o Facebook deixa essas [...]

[...] The Impacts of Social Media on Corporate Customer Reference Programs (tags: social media marketing management) [...]

[...] and web marketing (and support) has spread off your domain and google results. You also know that prospects trust the opinions of existing customers (who are ‘like them’) far more than marketers, and Facebook let’s these [...]

[...] and web marketing (and support) has spread off your domain and google results. You also know that prospects trust the opinions of existing customers (who are ‘like them’) far more than marketers, as these communities of practice [...]

[...] Owyang explains the concepts and value of social networks from a marketing perspective in an easily digestible manner. What Owyang [...]

[...] it was the most disruptive. Corporate marketers quickly followed suit, and now it’s even impacting other areas of corporate [...]

[...] Impacts of the Social Media on the Customer Reference Program [...]

[...] Resources The impacts of social media on customer references programs The support site is no longer on your extranet Web Strategy: The Air Traffic Tower Marketing is not [...]

[...] discussed in a variety of locations, books and conferences, but do remember that some tools are creating an impact on their relevance and marketing in [...]

[...] If you don’t have time to dive into the all day virtual conference, you can check out the post that started it all; “The impacts of social media to customer reference programs“. [...]

As a writer I am working with a reference manager at a large software company. I am looking to contact other organizations and work as a managing-editor-for-hire or writer/editor. What is the best way to get into Reference Managers rolodex? Or is the blog and wiki making what i do irrelevant?

[...] In a web 2.0 world all of this changes. Jeremiah’s written a lot on the subject of social media and reference programs, and I think that it all boils down to the fact that reference programs should be conversations with your customer, and they should be embedded deeply into your organization. Sure, if a customer says something great about you then it should be fed out to PR, advertising and sales. But equally if your customers have a problem with your product then the product team should know about it, and you need to be able to respond in a sensible way. In other words, you need to listen, as well as talk. [...]

[...] What’s a Customer Reference Program? Many corporations are realizing that word of mouth from a customer to a prospect is important. As a reaction, they create collateral that records positive customer opinions, and then they distribute to sales teams. In my Powerpoint presentation PPT, (which I’m making public) I said all that was going to evolve, now as customers use social media to share both positive and negative experiences. I wrote a blog post a few months ago that started it all, the preso is a rough cut of it. [...]

[...] Tomorrow, I’ll be speaking at the Customer Reference Forum, focusing on the Impacts of Social Media on Customer Reference programs (read the post that started it all). I’ve a neat presentation that will be a lot of fun. [...]