Early Evangelism, and on Writing that Blog/Book

Early Evangelism
This is interesting, I received this email today. To protect her identity, I’ve removed any personal info:

Hi Jeremiah,

If I remember correctly you were the one who first invited me to join LinkedIn, some time in early 2005. Is that correct? I just want to mention that I reaped a benefit from belonging to it, so I thank you. A recruiter contacted me about a full-time position, and I asked how she got me name, and she said from LinkedIn. Well, I actually got that job and started this week! This is a big career move for me. Since I was relatively happy contracting, I was not looking for a job, but now I think this was a good decision.

I was encouraging people to use LinkedIn during the early days, when the first web bubble was collapsing (realizing how important one’s network was) before LinkedIn was popular, I had a list of names and emails at Exodus on my personal website (now retired) in an image so everyone could stay connected. I guess I’ve always liked being a ‘super connector’.

I don’t use LinkedIn as much now, in fact I don’t respond to most requests to accept, why? The folks that I want to find are already easy to connect to via their blogs or other social networks. Identies and profiles are everywhere, not just in LinkedIn.

Blog/Book Strategy
I told my wife that James Clark and Jason Cormier really made my week, he gets what I’m trying to do and summarizes with this wonderful post:

Jeremiah’s blog is his book, don’t you see?

I’m asked once in a while, “Why don’t you write a book” or “Let’s write a book together”.

I’ve given it some thought, but not much. I’m trying to connect to my audience using my blog and that seems to be working pretty well. Of course, if some publishers want to offer me a sweet deal, I’m open for anything. I also see that there are quite a few books being written around social media, communities, what would make a book standout from the rest? For those that are trying to establish thought leadership in social media, why write a book?

If you can’t tell by now, the focus on my blog is changing, as I hear from clients, I think it’s working and seek to always improve. As always, I’m listening, leave any suggestions about this blog, even if suggestive in, the comments or send me an email.

Update: In the last few weeks, I’ve been pushing out a lot of ‘how to’ content. A lot of this was locked up in my brain, and it’s more appropriate than ever to share it with my clients and the network. Now that I’m a consultant to many companies, I’m unleashing much of my knowledge as long as it doesn’t impact PodTech in a negative way.

I’m very grateful to be able to talk to PodTech clients about social media, so there will never be a shortage of content (keep in mind, I shield any confidential/competitive info). I’m hoping to try to identify the trends that I’m seeing when it comes to awareness, adoption, measurement, and successes.

  • I agree. Am starting to really like this blog. A blog is, or can be seen as, a book, or better: a bloogk. In fact, one seeming integrated and intact blog can contain any number of “books” or bloogks.

    What I am seeking now is a way to convert certain bloogks into edited, remixed, organized downloadable product, PDFs or some kind of ebook, both free and paid.

    I wonder about temporary blogs, the blogs that I have experimented with, then abandoned or rarely update. They seem intact, isolated, self contained, individual entities of what value?

    I almost had a book published, Secrets of the Blog Pros, based on email surveys I sent out.

    I have a blog of my sci fi micro stories. If I polished up those posts, and added about 30 more quick stories of a few paragraphs apiece, I’d have another bloogk to sell.

  • I find your posts have always been very substantive. Your style evokes that of a professor (with some humor) giving short lectures: concise and never vague.

    Having read Citizen Marketers, I understand well the social media scene from a consumer sociological perspective. However, the larger realm of applications within/among businesses is much more interesting…so I subscribe to you and Mario S.
    Most others I come across seem full of rant and banter.

  • Hi Jeremiah,

    I think a good blog can only help augment what LinkedIn can do for a person. A key problem with blogging is that everyone would have to be doing it, whereas a LinkedIn profile is somewhat easy to maintain and manage.

    I recently had a network connection ask me to forward an introduction to one of my contacts for career coaching. A blog doesn’t always convey the same type of power as: ” I know this person & they’re awesome. They must be connected to this other person because they respect their work.”

    Disclaimer: As you know, I used to work with some of the folks at Linkedin at PayPal.

  • Vaspers

    Feel free to re-use my content, as long as you cite me as the original creator, when appropriate, please link to me. I guess that goes for everyone!

    Mario
    Thanks for those kind words. Seems like all the Mario’s I know are great folks

  • Damon

    Different tools for different purposes makes sense.

  • Hi Jeremiah,

    Let’s not forget a blog can also potentially hurt someone in the job search business, much as a bad profile on MySpace or Facebook can. If you come across as crazy or ranting, or if you have pictures of you doing stupid things, it can be guaranteed that you probably won’t get the job (most employers google the names of potential hires these days & they’re also checking profiles at spaces like Myspace and Facebook).

    I am not discounting blogs at all. As a matter of fact I had two people contact me because of blog comments I made this week (a reporter from Business 2.0 & a friend at a VC firm).

  • I totally agree. I know of many cases where blog posts have hurt and helped individuals in the hiring process.

    I factor in someone’s blog content in the job interview. I also don’t take it too seriously, as everyone has personal lives that sometimes don’t extend to work.

    This is certainly content for a future post.

  • Hi Jeremiah,

    “I also don’t take it too seriously, as everyone has personal lives that sometimes don’t extend to work.”

    I agree here:) Too bad HR departments don’t always have a sense of humor;-) I personally don’t care what people do in their free time, as long as it is legal.

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