Podcast with Jennifer Jones of Marketing Voices now on PodTech.net
Thanks to all who contributed questions on my blog, unfortunately I wasn’t able to get to all of them, although I promise to address all of the questions. Some of the questions, I don’t have the answers to (stuff about mobile) but I’m going to do more research on it, to figure out how Corporate Web Strategy intersects with Mobile. Since I’m at CES this week, this is a great time to start.
I really appreciate all the support from the community, please listen in to our discussion.
View the PodTech page on Marketing Voices How to Implement a Corporate Social Media Strategy, or listen using the embedding player below.
Questions from
Karen O’Brien
Brian Keith
Tom Mandel
Michael O’Connor Clarke
Jennifer indirectly asked the same question Tina Lang-Stuart asked!
Photo by Thomas Hawk
7 Comments so far
Leave a reply
Thanks Jeremiah, I appreciate how you simplify your accurate-if-jargon-laden sentences so that everyone can understand what you are saying.
And thanks for answering my question about google and blogs and awareness.
One question we have yet to really tackle is social media vs. PPC/SEO- we will get to it eventually!
-Brian
If I use Jaron, it’s not intentionlly. sometimes there’s no better way to describe the aggregration of ajax pod media community networks.
[…] Social Media will be an overlay to many of your corporate communications, both internally and externally by year’s end. This was my prediction in my recent podcast with colleague Jennifer Jones. […]
[…] Check your search logs on your website for common asked terms or phrases, there’s some clues there. Blog posts in your industries with intense conversation and activity will suggest hot topics. 2) Extend your Podcast with Social Media Features Many corporate marketers fail by only dropping an mp3 file and alink to iTunes on a ‘podcast page’. You can benefit from interaction and building better podcasts by allowing for feedback by enabling comments. Perhaps using blog software to publish your podcast. 3) Deliver Podcast on a “Viral Player” Ideally, the best case scenario is to embed a viral player that can be shared with your audience that also allows comments. This player easily has copyable code that lets the content be shared on other blogs, forums, and websites in your industry. Here’s an example of how I’ve deployed my latest podcast on Social Media Strategy using a viral player. Get the word out. […]
[…] Here’s a Jeremiah’s list of common Podcast Strategies he feels are worth noting as we enter into 2007: 1) Resource Existing Content Where does the content subject matter come from? A good amount of content, he suggests, can be converted to what he calls “conversational podcasting”. Whitepapers are an excellent and popular resource these days for podcasting. He then suggests: “Check your search logs on your website for common asked terms or phrases, there’s some clues there. Blog posts in your industries with intense conversation and activity will suggest hot topics.” 2) Extend your Podcast with Social Media Features Uploading an mp3 file and a link to iTunes on a ‘podcast page’ is not enough. Jeremiah suggests using blog software to publish your podcast, so that listeners can post comments and contribute to the conversation. 3) Deliver Podcast on a “Viral Player” Widgets that will play Mp3’s and allow comments are his suggestion. The ‘copyable code’ of such players allows the podcast to be shared on social media platforms in your industry. Jeremaih deployed his latest podcast on Social Media Strategy using a viral player. Excellent idea. He goes on to explain how recent statistics suggest that 60% of podcasts are consumed in browsers and about 40% are listened to on mobile devices, such as iPods. 4) Align content strategy around existing corporate Initiatives He suggests that a company’s podcasting schedule and content should be in-sync with their product offerings, and that organizations should work social media podcasts into their communications plan. “Many marketers struggle that blogs are not ‘message controlled’ by corp communications, however podcasts are a great place as a happy medium as there is some control by corp communications to keep the message on target.” […]
[…] I came across an interesting podcast interview with Podtech’s director of corporate media strategy, Jeremiah Owyang. Within the interview, Jeremiah outlines his five-step process to integrate corporate marketing strategies into the blogosphere, and methods to develop prospect/customer trust and credibility. […]
[…] 1) Resource Existing Content Where does the content subject matter come from? A good amount of content can be easily converted to what we call “conversational podcasting”. Whitepapers are an excellent and popular resource these days for podcasting. Check your search logs on your website for common asked terms or phrases, there’s some clues there. Blog posts in your industries with intense conversation and activity will suggest hot topics. 2) Extend your Podcast with Social Media Features Uploading an mp3 file and a link to iTunes on a ‘podcast page’ is not enough. If you aren’t using a podcating partner, use blog software (like Wordpress) to publish your podcast so that listeners can post comments and contribute to the conversation. 3) Deliver Podcast on a “Viral Player” Widgets that will play Mp3’s and allow comments are his suggestion. The ‘copyable code’ of such players allows the podcast to be shared on social media platforms in your industry. Jeremaih Owyang deployed his latest podcast on Social Media Strategy using a viral widget player, which is an excellent idea. Note that recent statistics suggest that 60% of podcasts are consumed in browsers and about 40% are listened to on mobile devices, such as iPods. 4) Align content strategy around existing corporate Initiatives A company’s podcasting schedule and content should be in-sync with their product offerings, and that organizations should work social media podcasts into their communications plan. Many marketers struggle that blogs are not ‘message controlled’ by corp communications, however podcasts are a great place as a happy medium as there is some control by corp communications to keep the message on target. […]