Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

Battle for Mobile Screens to be theme of 2007

Apple continues to put effort on it’s mobile devices, claiming focus on the ‘fouth screen’ following movies, tv, and internet. Their soon to be released mobile device is expected to have elements of mobile gaming, media player, and standard cell phone features. I’m expecting it to be part of the whole Apple experience, tying in with other Apple products. Some have concerns that Apple will build a proprietary system called a ‘walled garden’ while others expect it to have open hooks to other systems.

After my trip to Japan (and I saw quite a few mobile devices) I proclaimed that iPods soon to be irrelevant, and Apple must move to mobile phones or convergent systems quickly.

For Web Strategists (a few exist under different titles at every company) understanding how mobile will play for internal communications, partner communications, and public communications will be telling.

Today, at CES, I hope to learn more about IPTV, which I’m expecting an area to start focusing on this year.

1 Comment so far

  1. NextBlitz January 8th, 2007 7:04 pm

    Completely agree, Apple needs to move, and needs to take down garden walls with it. Blogged more extensively here:
    http://blog.nextblitz.com/blog/2007/01/iphone_steve_jo.html

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