BMW launches a tease flash campaign, a video that morphs and show some very vague products. Details to be released mid January. Stylish and engaging, this is attracting the attention.
There is a surge of speculation from the Digg community ranging from pure advertising hype, partnership with Apple’s iPhone, to an aftermarket GPS MP3 player. Bimmerforums has a thread going, keep an eye out there, forums are a great place to find a passion community. Either way the BMW advertisers and marketers are drooling over the hype