Andy Beal’s rules of Social Media Marketing

This is interesting, Andy is known as a Search Engine Marketing Guru, but is showing some incredible knowledge in the area of Social Media Marketing, in context of relationship rules.  In fact, I would rename his article from The Five Pillars of Social Media Marketing to the Five Rules of Social Media Marketing.

“Get out there. Spend time with these sites. Sign up, Use them, meet your customers, talk to your customers, and LOVE THEM.”

His guidelines outline the many types of interactions that a business entity has with the market, both from self-declaration, the rules of engagement and even in-person relations. Ok Andy, we’re getting out there!

  • While I’m certainly doing more in the social media space, I can’t take credit for the excellent article. It was the winning entry of our SEM Scholarship contest and was written by Ben Wills. You can see more of him at