This is interesting, Andy is known as a Search Engine Marketing Guru, but is showing some incredible knowledge in the area of Social Media Marketing, in context of relationship rules. In fact, I would rename his article from The Five Pillars of Social Media Marketing to the Five Rules of Social Media Marketing.
“Get out there. Spend time with these sites. Sign up, Use them, meet your customers, talk to your customers, and LOVE THEM.”
His guidelines outline the many types of interactions that a business entity has with the market, both from self-declaration, the rules of engagement and even in-person relations. Ok Andy, we’re getting out there!