Comments on: Social Media not fully Adopted and Blowing the smoke away http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/ Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Sat, 13 Mar 2010 04:59:49 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Colin Henderson http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/comment-page-1/#comment-1144935 Colin Henderson Sun, 22 Nov 2009 01:42:56 +0000 http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/#comment-1144935 I have been following Steve's comment and the reaction. I think the reality is that social media has not yet arrived, let alone died. You touched on it here, mentioning that adding trackbacks or comments does not do it. <br><br>Social media can exist only if it reflect the companys business model, and corporate culture. There has to be openness and transparency first. Edelman and Rubel do not yet match - Rubel is there, but Edelman (the company) is not. I have been following Steve's comment and the reaction. I think the reality is that social media has not yet arrived, let alone died. You touched on it here, mentioning that adding trackbacks or comments does not do it.

Social media can exist only if it reflect the companys business model, and corporate culture. There has to be openness and transparency first. Edelman and Rubel do not yet match – Rubel is there, but Edelman (the company) is not.

]]> By: David "Dsquared" Dalka - Creating Revenue and Retention - Chicago GSB MBA http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/comment-page-1/#comment-5860 David "Dsquared" Dalka - Creating Revenue and Retention - Chicago GSB MBA Sat, 06 Jan 2007 14:53:20 +0000 http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/#comment-5860 <strong>How to Forge a New American Mandate Via Social Media Political Revolution...</strong> Robert Scoble’s political journey with John Edwards recently bought back memories of when I once worked on a Presidential primary campaign in 1992. It’s hard and one of the most tiring things you could ever volunteer to be a part of! Regard...

How to Forge a New American Mandate Via Social Media Political Revolution…

Robert Scoble’s political journey with John Edwards recently bought back memories of when I once worked on a Presidential primary campaign in 1992. It’s hard and one of the most tiring things you could ever volunteer to be a part of! Regard…

]]> By: social media group corporate blogging » Blog Archive » Controversial declarations and smokescreens http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/comment-page-1/#comment-5325 social media group corporate blogging » Blog Archive » Controversial declarations and smokescreens Wed, 03 Jan 2007 14:34:09 +0000 http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/#comment-5325 [...] Shortly afterwards, on December 28th, huge amounts of discussion and blog inches were redirected to the sudden (and one might say bizarre) declaration from famed blogger-turned-high-profile-Edelman-social-media-wizard (actually, he’s been a marketer for 15 years), Steve Rubel of Micropersuasion. Steve announced that Social Media was No Mo. Naturally, the socialmedia-o-sphere erupted with thorough explanations of why this was absolutely untrue. Mostly because most of the population and much of industry still hasn’t grasped the concept. How can something be over before anyone knows about it? Doesn’t it have to be widely adopted first?? [...]

[...] Shortly afterwards, on December 28th, huge amounts of discussion and blog inches were redirected to the sudden (and one might say bizarre) declaration from famed blogger-turned-high-profile-Edelman-social-media-wizard (actually, he’s been a marketer for 15 years), Steve Rubel of Micropersuasion. Steve announced that Social Media was No Mo. Naturally, the socialmedia-o-sphere erupted with thorough explanations of why this was absolutely untrue. Mostly because most of the population and much of industry still hasn’t grasped the concept. How can something be over before anyone knows about it? Doesn’t it have to be widely adopted first?? [...]

]]> By: maggie fox http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/comment-page-1/#comment-5301 maggie fox Tue, 02 Jan 2007 19:38:08 +0000 http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/#comment-5301 Great roundup, Jeremy. Brian Solis also raised the red herring issue. A number of days in, I just can't believe that Steve Rubel believes what he's posted - it just makes no sense to anyone who knows anything about social media (and that is pretty much the consensus). The result was a ton of discussion, however, which is indeed a perfect smokescreen/traffic boost. Hey - maybe Steve's single-handedly trying to re-brand social media, as Tamera alludes? After all the Edelman fiascos in 2006, it is starting to look like a scary place for a lot of companies. Maybe if they start calling social media something else, they'll still be able to sell it? Great roundup, Jeremy. Brian Solis also raised the red herring issue. A number of days in, I just can’t believe that Steve Rubel believes what he’s posted – it just makes no sense to anyone who knows anything about social media (and that is pretty much the consensus). The result was a ton of discussion, however, which is indeed a perfect smokescreen/traffic boost.

Hey – maybe Steve’s single-handedly trying to re-brand social media, as Tamera alludes? After all the Edelman fiascos in 2006, it is starting to look like a scary place for a lot of companies. Maybe if they start calling social media something else, they’ll still be able to sell it?

]]> By: Tamera Kremer http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/comment-page-1/#comment-5294 Tamera Kremer Tue, 02 Jan 2007 18:50:10 +0000 http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/#comment-5294 Scot, good point about Web 2.0 strategies... I can see social media moving back to the marketers from the PR folks in 2007. Edelman is the poster child for what not to do. Not only are they not using technology to its fullest (or adhering to web standards), but they are lacking in authenticity and transparency. Consumers (and brands) get that. What company will sign on the dotted line for a "social media outreach" campaign when the Wal-mart/ Sony/ MSFT results speak for themselves? I hope to see interactive marketers pushing forward with an integrated approach to campaigns -- part interactive, part social -- or else we risk being back in dot-com bubble territory for Web 2.0. Scot, good point about Web 2.0 strategies… I can see social media moving back to the marketers from the PR folks in 2007. Edelman is the poster child for what not to do. Not only are they not using technology to its fullest (or adhering to web standards), but they are lacking in authenticity and transparency. Consumers (and brands) get that. What company will sign on the dotted line for a “social media outreach” campaign when the Wal-mart/ Sony/ MSFT results speak for themselves? I hope to see interactive marketers pushing forward with an integrated approach to campaigns — part interactive, part social — or else we risk being back in dot-com bubble territory for Web 2.0.

]]> By: Scot Duke http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/comment-page-1/#comment-5208 Scot Duke Sun, 31 Dec 2006 02:52:47 +0000 http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/#comment-5208 Social Media Being dead? I can't say I totally agree are we would not be discussing it. I think the social media thing got derailed a little with there being so many unverifiable stats provided on how many bloggers are reading each other's blogs... Hopefully Web 2.0 strategies will change everything. Social Media Being dead? I can’t say I totally agree are we would not be discussing it. I think the social media thing got derailed a little with there being so many unverifiable stats provided on how many bloggers are reading each other’s blogs… Hopefully Web 2.0 strategies will change everything.

]]> By: Jeremy Pepper http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/comment-page-1/#comment-5207 Jeremy Pepper Sun, 31 Dec 2006 01:56:54 +0000 http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/#comment-5207 You are probably giving too much credit to Steve. He's not there, and his past and present posts show that he does not fully embrace openness or transparency. I've tagged him on that many times, and his responses lack weight. As for social media being dead, it was a good meme for him to play, and fun to watch it mainly backfired (and forget the US-centric nature of the post itself). You are probably giving too much credit to Steve. He’s not there, and his past and present posts show that he does not fully embrace openness or transparency. I’ve tagged him on that many times, and his responses lack weight.

As for social media being dead, it was a good meme for him to play, and fun to watch it mainly backfired (and forget the US-centric nature of the post itself).

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/comment-page-1/#comment-5206 jeremiah_owyang Sun, 31 Dec 2006 01:40:02 +0000 http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/#comment-5206 Colin, thanks these are insightful comments. I'll bet Steve has some major uphill battles at Edelman, I, we, wish him the best. Colin, thanks these are insightful comments.

I’ll bet Steve has some major uphill battles at Edelman, I, we, wish him the best.

]]> By: Colin Henderson http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/comment-page-1/#comment-5203 Colin Henderson Sun, 31 Dec 2006 01:21:18 +0000 http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/#comment-5203 I have been following Steve's comment and the reaction. I think the reality is that social media has not yet arrived, let alone died. You touched on it here, mentioning that adding trackbacks or comments does not do it. Social media can exist only if it reflect the companys business model, and corporate culture. There has to be openness and transparency first. Edelman and Rubel do not yet match - Rubel is there, but Edelman (the company) is not. I have been following Steve’s comment and the reaction. I think the reality is that social media has not yet arrived, let alone died. You touched on it here, mentioning that adding trackbacks or comments does not do it.

Social media can exist only if it reflect the companys business model, and corporate culture. There has to be openness and transparency first. Edelman and Rubel do not yet match – Rubel is there, but Edelman (the company) is not.

]]> By: David “Dsquared” Dalka - Creating Revenue and Retention - Chicago GSB MBA » The Growing Conversation Debunking the “Social Media Is Dead” Post by Steve Rubel http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/comment-page-1/#comment-5198 David “Dsquared” Dalka - Creating Revenue and Retention - Chicago GSB MBA » The Growing Conversation Debunking the “Social Media Is Dead” Post by Steve Rubel Sat, 30 Dec 2006 21:19:10 +0000 http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/#comment-5198 [...] If you are pressed for time, Jeremiah Owyang has a nice summary of the blogoshere reaction if you are pressed for time. [...]

[...] If you are pressed for time, Jeremiah Owyang has a nice summary of the blogoshere reaction if you are pressed for time. [...]

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/comment-page-1/#comment-5190 jeremiah_owyang Sat, 30 Dec 2006 18:44:05 +0000 http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/#comment-5190 Not all the flack...we can also blame Ferrari and AMD too. Not all the flack…we can also blame Ferrari and AMD too.

]]> By: paul http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/comment-page-1/#comment-5189 paul Sat, 30 Dec 2006 18:23:09 +0000 http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/#comment-5189 Microsoft is getting all the flack after they hired Edelman for some good PR. Microsoft is getting all the flack after they hired Edelman for some good PR.

]]> By: Marc’s Voice » Blog Archive » Corporate awareness of all things - anything http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/comment-page-1/#comment-5187 Marc’s Voice » Blog Archive » Corporate awareness of all things - anything Sat, 30 Dec 2006 16:56:43 +0000 http://www.web-strategist.com/blog/2006/12/30/social-media-not-fully-adopted-by-mainstream-adopted/#comment-5187 [...] Jeremy Owyang writes about corporate awareness of social media: Senior Management at many Fortune 1000 companies still lack awareness, strong belief in Social Media or resources a large percent of budget. [...]

[...] Jeremy Owyang writes about corporate awareness of social media: Senior Management at many Fortune 1000 companies still lack awareness, strong belief in Social Media or resources a large percent of budget. [...]

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